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Anne INF6107

Analyzing the ROI of Social Media Marketing | Social Media Today - 1 views

socialmediatoday.com/...ing-roi-social-media-marketing

Activité-A 3-Étoiles médias sociaux ROI marketing

shared by Anne INF6107 on 26 Mar 13 - No Cached
    • Anne INF6107
      Anne INF6107 on 26 Mar 13
       
      ROI = Return On Investment (Retour sur l'investissement)
  • more than four in ten Americans hear about or read tweets almost every day in media.
  • The “Social Habit” is defined as “the tendency to visit social media websites a few times per day.
  • ...19 more annotations...
  • 2. Twitter draws new active users
  • 3. Approximately 40% of American people hear about tweets through traditional mass media
    • Anne INF6107
      Anne INF6107 on 26 Mar 13
       
      Ce sont des personnes de confiance et parfois des autorités cognitives.
  • 4. Brand following behavior in social sites doubled over the past two years
  • 5. Facebook is the dominant platform for brand following behavior
  • well known territory
  • 1. Almost 58 million Americans visit social media networks every day.
  • strongly inclined to trust the opinion of their friends
  • more convenient and visually interesting interface that other platforms have
  • You may also reward dedicated subscribers and attract the new ones providing significant discounts on goods and services you offer
  • increase your brand visibility on Facebook.
  • 6. Young Facebook users have lots of friends
  • to increase the number of your subscribers on Facebook, consider giveaways and providing entertaining content.
  • those who are “silent” or newcomers may not communicate via social media but still, they are able to hear you and can be useful to your business.
  • Groupon’s business model is pretty doubtful. But from the customers’ point of view, everybody likes special deals.
  • 8. One third of social networking users are “Silent”
  • 7. Nearly one-quarter of social networking users use “Daily deals” sites and services
  • 9. “Check-In” Behavior Stalls
  • if your marketing strategy is based on location, try to attract new customers with special deals and discounts.
inf6107f

Social Media And Behavior Study - 3 views

www.viralblog.com/...ocial-media-and-behavior-study

Activité-A 2-étoiles sociaux

shared by inf6107f on 12 Apr 13 - No Cached
  • inf6107f on 12 Apr 13
     
    Études et statistiques sur l'utilisation des médias sociaux (principalement Facebook)
Cesar Villamizar

Profiling Social Networks: A Social Tagging Perspective - 0 views

www.dlib.org/...03ding.html

Activité-A 3-étoiles social networks

shared by Cesar Villamizar on 07 Jul 13 - Cached
  • Abstract The web is rapidly becoming both more open and more social through the provision of technologies that make it easier for end users to access resources and join in social networks. Social networks have pioneered online communities, allowing users to contribute to collective knowledge by tagging online resources. Tagging behavior increased dramatically between 2005 and 2007. This article reports on an investigation of social tagging using data gathered from Delicious, Flickr and YouTube for the years 2005, 2006 and 2007. Preliminary findings indicate both that it is possible to profile a social network through the analysis of tagging data and that Delicious is a more representative venue for analyzing the social tagging behavior of users than either Flickr or YouTube.
King Hippo

10-What is Web 3.0? Semantic Web & other Web 3.0 Concepts Explained in Plain English - 1 views

www.labnol.org/...8908

Activité-A 2-étoiles 3.0 web

shared by King Hippo on 23 Sep 12 - No Cached
  • Web 3.0 – This will be about semantic web (or the meaning of data), personalization (e.g. iGoogle), intelligent search and behavioral advertising among other things.
    • King Hippo
      King Hippo on 23 Sep 12
       
      Web 3.0 : this will be about semantic web (or meaning of data).
  • King Hippo on 23 Sep 12
     
    de delicious les concepts du web 3.0
sophie-fortin

ScienceDirect.com - Computers in Human Behavior - Who interacts on the Web?: The inters... - 0 views

www.sciencedirect.com/...S0747563209001472

personnalité médias sociaux âge sexe social media use personality traits Activité-A 2-étoiles

shared by sophie-fortin on 26 Jan 13 - No Cached
  • sophie-fortin on 26 Jan 13
     
    "In the increasingly user-generated Web, users' personality traits may be crucial factors leading them to engage in this participatory media. The literature suggests factors such as extraversion, emotional stability and openness to experience are related to uses of social applications on the Internet."
Caro Mailloux

Activité-A, partage de lien 10: How to Make Your Company More Social - 0 views

mashable.com/...business-more-social

inf6107 Activité-A 4-étoiles facebook média-social image-publique entreprise

shared by Caro Mailloux on 02 Feb 12 - No Cached
    • Caro Mailloux
      Caro Mailloux on 02 Feb 12
       
      Les médias sociaux ne doivent plus être bannis des milieux de travail, ils doivent être reconnus pour l'apport qu'ils peuvent fournir aux employés et ainsi à la qualité de leur travail.
  • Social networks are flooded with potential customers.
  • A social business engages the entire company, from CEO to executive assistant. Take advantage of the opportunity to foster your company’s internal community and teach valuable social media skills as the space rapidly grows and evolves.
  • ...12 more annotations...
  • Once you start finding way to feature and utilize the social media prowess of employees, more of the team will chime in and participate.
  • Focus on Fun Ways
  • Once they learn the basic tools and creative uses of social media, they will naturally see how they can gather more information applicable to their jobs as well.
  • Chances are you already have several employees that love social media,
  • Have everyone bring laptops and phones to the session to keep it interactive. Try setting tasks at the beginning of the session, such as creating a special tutorial hashtag, and then ask everyone to tweet photos of the tutorial.
  • It’s important that your internal experts feel their social skills and expertise is appreciated by the company. These people will naturally start helping and encouraging other employees to do the same.
  • it’s time to get everyone involved in some straight-up fun. Try launching a contest:
  • Be sure to follow up with incentives and recognition, crucial aspects of any competition.
  • Social media allows for a great deal of creativity
  • People want to learn information from social networks, but they also want to communicate with one another. Social media channels provide a way to do this outside the normal confines of cubicle culture, and can boost overall company moral by augmenting the experience of working together.
  • he opportunities to infuse social behavior into your company only increase with engagement. You’ll be able to create more advanced tutorials, educate about emerging platforms, launch new initiatives that bring everyone closer together, and much more.
    • Caro Mailloux
      Caro Mailloux on 02 Feb 12
       
      On y aborde l'intégration des médias sociaux pour améliorer la cohésion au sein de l'entreprise, l'image publique de l'entreprise ainsi que l'image faite au consommateurs et partenaires. Très actuel comme sujet et, surtout, bien détaillé.   L'auteure est Mae Karwowski et le texte a été publié le1er février à 1:00.
carinecroteau

Paper by Clark University professor Jeffrey Arnett says technology use may be keeping k... - 0 views

www.telegram.com/...-use-may-be-keeping-kids-safer

#technology #kids #Activité-A #3-Étoiles #differentpointdevue

shared by carinecroteau on 26 Sep 18 - No Cached
  • His study also points out that while teens today are taking fewer risks than their counterparts from two decades ago, American youth are still engaging in unsafe behaviors at higher rates than kids in other developed countries
  • provide an alternative viewpoint to the criticism heaped on millennials and their attachment to technology
  • And there’s a lot less attention that’s been paid to that.”
travelmaniac

Facebook users who quit the social network for a month feel happier 31/01/2019 - 0 views

www.netvibes.com/...98286667

#Facebook #socialmedia #fakenews #INF6107 #1-étoile #Activité-A

shared by travelmaniac on 03 Feb 19 - No Cached
  • weets that were retweeted by people they don’t follow are now showing in their timeline
  • mislabeling the “social proof” tag on Retweets.
  • organization that peddled fake news.
  • ...11 more annotations...
  • manipulate people.
  • massive advertising platforms in existence.
  • have given rise to significant data protection concerns
  • what happens when people step back from Facebook for a month.
  • an hour of Facebook use each day. A
  • deactivating their account for a month,
  • leaving Facebook correlated with improvements on well being measures.
  • instead spending more time to offline activities like spending time with friends and family (good) and watching television
  • Overall the group reported that it spent less time consuming news in general
    • travelmaniac
      travelmaniac on 03 Feb 19
       
      donc Facebook est considéré comme une source d'information ...
  • improved subjective well-being
  • the fact remains that we mostly have no idea what our online habits are doing to our brains and behavior.
dave_carrier

Facebook Launches New Research Project to Assess the Impact of Social Media Engagement ... - 1 views

www.socialmediatoday.com/...584457

INF6107 Activité-A 2-étoiles Facebook Instagram influence élection Politique

shared by dave_carrier on 01 Sep 20 - No Cached
  • dave_carrier on 01 Sep 20
     
    Le poids politique des médias sociaux est encore méconnu. L'impact social des messages et nouvelles partisanes relayées sur les plateformes est un sujet d'étude complexe. Le respect de la vie privée et le consentement des usagers sont au cœur du problème. Facebook rassemble les conditions pour mener une étude d'envergure à l'occasion des présidentielles Américaines 2020.
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