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It’s inevitable that staff will move on so you need to ensure that this is an organisation wide project rather than the pet of a particular person or department. You’ve already outlined the purpose of your efforts and the commercial implications of them.  Integrate these with your wider company goals and it will ensure that the network will be central to your strategy and will survive the loss of project champions.  This is a long-term project so it needs long-term support.

Once you start finding way to feature and utilize the social media prowess of employees, more of the team will chime in and participate.

Focus on Fun Ways

Once they learn the basic tools and creative uses of social media, they will naturally see how they can gather more information applicable to their jobs as well.

Chances are you already have several employees that love social media,

Have everyone bring laptops and phones to the session to keep it interactive. Try setting tasks at the beginning of the session, such as creating a special tutorial hashtag, and then ask everyone to tweet photos of the tutorial.

It’s important that your internal experts feel their social skills and expertise is appreciated by the company. These people will naturally start helping and encouraging other employees to do the same.

it’s time to get everyone involved in some straight-up fun. Try launching a contest:

Be sure to follow up with incentives and recognition, crucial aspects of any competition.

People want to learn information from social networks, but they also want to communicate with one another. Social media channels provide a way to do this outside the normal confines of cubicle culture, and can boost overall company moral by augmenting the experience of working together.

he opportunities to infuse social behavior into your company only increase with engagement. You’ll be able to create more advanced tutorials, educate about emerging platforms, launch new initiatives that bring everyone closer together, and much more.