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Anne INF6107

Analyzing the ROI of Social Media Marketing | Social Media Today - 1 views

socialmediatoday.com/...ing-roi-social-media-marketing

Activité-A 3-Étoiles médias sociaux ROI marketing

shared by Anne INF6107 on 26 Mar 13 - No Cached
    • Anne INF6107
      Anne INF6107 on 26 Mar 13
       
      ROI = Return On Investment (Retour sur l'investissement)
  • more than four in ten Americans hear about or read tweets almost every day in media.
  • The “Social Habit” is defined as “the tendency to visit social media websites a few times per day.
  • ...19 more annotations...
  • 2. Twitter draws new active users
  • 3. Approximately 40% of American people hear about tweets through traditional mass media
    • Anne INF6107
      Anne INF6107 on 26 Mar 13
       
      Ce sont des personnes de confiance et parfois des autorités cognitives.
  • 4. Brand following behavior in social sites doubled over the past two years
  • 5. Facebook is the dominant platform for brand following behavior
  • well known territory
  • 1. Almost 58 million Americans visit social media networks every day.
  • strongly inclined to trust the opinion of their friends
  • more convenient and visually interesting interface that other platforms have
  • You may also reward dedicated subscribers and attract the new ones providing significant discounts on goods and services you offer
  • increase your brand visibility on Facebook.
  • 6. Young Facebook users have lots of friends
  • to increase the number of your subscribers on Facebook, consider giveaways and providing entertaining content.
  • those who are “silent” or newcomers may not communicate via social media but still, they are able to hear you and can be useful to your business.
  • Groupon’s business model is pretty doubtful. But from the customers’ point of view, everybody likes special deals.
  • 8. One third of social networking users are “Silent”
  • 7. Nearly one-quarter of social networking users use “Daily deals” sites and services
  • 9. “Check-In” Behavior Stalls
  • if your marketing strategy is based on location, try to attract new customers with special deals and discounts.
Anne INF6107

Le réseau des bonnes nouvelles |  Triplex, le blogue techno de Radio-Canada - 0 views

blogues.radio-canada.ca/...le-reseau-des-bonnes-nouvelles

Activité-A 2-étoiles bonne nouvelle médias sociaux propagation virale cognition sociale

shared by Anne INF6107 on 03 Apr 13 - No Cached
    • Anne INF6107
      Anne INF6107 on 03 Apr 13
       
      Selon certains chercheurs, les bonnes nouvelles (qui ne causent pas de tristesse) circulent mieux sur les médias sociaux et sont davantage sujettes à être retransmis de manière virale.
  • Il lui est apparu que plus un article est positif, plus on est susceptible de le faire suivre.
  • ce qui compte, c’est de ne pas provoquer de tristesse
  • ...1 more annotation...
  • Pour qu’il y ait un effet de contagion, les zones associées à la cognition sociale doivent être activées. L’information qui circule peut alors vraiment devenir virale.
quebewise

La fin de la démocratie représentative - Sagesse sociale - 2 views

quebewise.wordpress.com/...e-la-democratie-representative

Activité-C Module-7 billet démocratie liberté d'expression gouvernance politique fact checking approche cognitive cognitive web3.0 citoyens

shared by quebewise on 21 Dec 16 - No Cached
  • quebewise on 21 Dec 16
     
    Les médias sociaux et les futures innovations du web 3.0 vont changer le visage de la démocratie dans nos nations. Cet article est ma réaction à l'article de Adrien Cherrier concernant la fin de de la démocratie représentative (https://adriencherrier.wordpress.com/2014/05/26/la-fin-de-la-democratie-representative/)
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