Leaving aside the strategic political use of terms such as ‘woke’ and ‘cancel culture’, it would be hard to deny that we live in an age of heightened anxiety over the words we use, in particular the labels we apply to people. This has benefits: it can help to bring discriminatory practices to light, potentially leading to institutional reform. It can also lead to fruitless, distracting public arguments, such as the one that rumbled on for weeks over Angela Rayner’s description of Conservatives as ‘scum’. More and more, words are dredged up, edited or rearranged for the purpose of harming someone. Isolated words have acquired a weightiness in contemporary politics and public argument, while on digital media snippets of text circulate without context, as if the meaning of a single sentence were perfectly contained within it, walled off from the surrounding text. The exemplary textual form in this regard is the newspaper headline or corporate slogan: a carefully curated series of words, designed to cut through the blizzard of competing information.