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It’s not the technology that entertains people, it’s what you do with the technology.

No matter the length of your film — 30 seconds, five minutes, 22 minutes, feature length — it needs a story. It needs a beginning, a middle and an end.It needs to deeply connect with people.

Get it up there. Throw it up there as fast as you can, talk about it, tear it back down, put it back up there. Keep doing this.

Contrast Scotch with Brookside College, a public P-9 school in Caroline Springs west of Melbourne. According to the MySchool web page, Brookside has an enrolment of 940 – half the number at Scotch but, unlike that elite school, it draws its students from a wide range of cultural and socio-economic backgrounds with more than half from non-English speaking homes where 88% are in the lower and middle socioeconomic quartiles. Brookside has 68 teachers and 24 non-teaching staff while Scotch has 191 teachers and 106 assistants. Last year, Brookside had a net-recurrent income of $9 million  – equivalent to nearly $10,000 per student and a total capital expenditure of $137,000. In contrast, Scotch’s recurrent income was $45.5 million – equal to $24,400 per student – and its capital spending came to nearly $4 million.