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Prior research has documented cultural dimensions that broadly characterize between-culture variations in Western and East Asian societies and that bicultural individuals can flexibly change their behaviors in response to different cultural contexts. In this article, we studied cultural differences and behavioral switching in the context of the fast emerging, naturally occurring online social networking, using both self-report measures and content analyses of online activities on two highly popular platforms, Facebook and Renren (the "Facebook of China"). Results showed that while Renren and Facebook are two technically similar platforms, the Renren culture is perceived as more collectivistic than the Facebook culture. Furthermore, we presented evidence for the first time that users who are members of both online cultures flexibly switch and adapt their in-group sharing behaviors in response to the online community in which they are: They perform more benevolent in-group sharing when they participate in the Renren community and less so when they participate in the Facebook community. We discussed both the theoretical and methodological implications of the current research

There's an unfounded gender stereotype that says women aren't as good at maths as men. Reminding them of this prior to a maths task usually undermines their performance - just one example of a harmful phenomenon known as stereotype threat.

This study documents that men and women experience and perform consumer shopping differently, and in ways consistent with adaptations to the sexually dimorphic foraging strategies utilized during recent human evol

Performing deliberate acts of kindness makes pre-teen children more popular with their peers, say scientists.

Young children who use gestures outperform their peers in problem-solving tasks, says a new study. Children aged between two and five were asked to sort cards printed with colored shapes first by color, then by shape. Making this switch can be tricky but the study found that kids who gesture are more likely to make the mental switch and group the shapes accurately.