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Oliver Picton

The Philippines: The world's budget English teacher - 2 views

Global Interactions Sociocultural exchanges Local level

started by Oliver Picton on 12 Nov 12 no follow-up yet
Matt Podbury

Scientific Collaborations between World Cities - Places & Spaces: Mapping Science - 2 views

    Nice not seen before visualisation - Global hubs and nodes based on scientific collaborations. 
gareth barrell

Venice cruise liner row escalates | World news | - 2 views

    Leisure and tourism
Simon Scoones

Facebook World Map Reveals Unexpected Trends Between Friends [VIDEO] - 5 views

    Video to explain the Facebook connections interactive map and reasons behind some of the connections/interactions
Gemma Archer

'Glocalization' rules the world | Marketing | News | Financial Post - 2 views

  • targeting messaging to local markets resonated more deeply with con
  • sumers.
  • adapting the brand to [local consumers'] objectives and what they really value in life,
  • ...14 more annotations...
  • “The correlation is very high between glocalization score and brand usage in a market,
  • people to perceive a brand as [they would] perceive a person. They need to speak the same language, they need to value the same things.
  • good friend
  • higher sales,
  • physical beauty and being attractive to the opposite sex
  • 42% of Canadians
  • 81% of Chinese.
  • Being rich and owning prestigious things
  • 87% of Chinese
  • 22% of Canadians and Australians, and 27% of Americans
  • Colgate is a brand that adapts well to multiple markets, including Canada.
  • Nescafé
  • Nescafé has found the way to communicate a great perception of its coffee, but for triggering different emotions,” she said.
  • Social media really talks in the language of the consumer,” she said. “It really helps brands to communicate sharing the values of a local consumer.”
Richard Allaway

BBC NEWS | Africa | Riding Tunisia's information superhighway by bus - 0 views

    This bus, like many others, has been transformed into a mobile internet centre, and it travels around Tunisia teaching students of all ages how to log on, surf the net, and obtain information electronically that can help them in their studies and in finding jobs.
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