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Matt Podbury

BBC News - Voices: Independence for Catalonia from Spain - 0 views

www.bbc.co.uk/...world-europe-20310626

Political outcomes

shared by Matt Podbury on 14 Nov 12 - No Cached
  • Matt Podbury on 14 Nov 12
     
    Nationalism in Catalonia, Spain. 
Oliver Picton

The Philippines: The world's budget English teacher - 2 views

http://www.bbc.co.uk/news/business-20066890

Global Interactions Sociocultural exchanges Local level

started by Oliver Picton on 12 Nov 12 no follow-up yet
Matt Podbury

Scientific Collaborations between World Cities - Places & Spaces: Mapping Science - 2 views

scimaps.org/...stream_of_scientific_128

ib_geog2009 Measuring global interactions Shrinking world

shared by Matt Podbury on 08 Nov 12 - No Cached
  • Matt Podbury on 08 Nov 12
     
    Nice not seen before visualisation - Global hubs and nodes based on scientific collaborations. 
gareth barrell

Venice cruise liner row escalates | World news | guardian.co.uk - 2 views

www.guardian.co.uk/...ice-cruise-liner-row-escalates

shared by gareth barrell on 29 Oct 12 - No Cached
  • gareth barrell on 29 Oct 12
     
    Leisure and tourism
Simon Scoones

Facebook World Map Reveals Unexpected Trends Between Friends [VIDEO] - 5 views

mashable.com/...facebook-stories-map

shared by Simon Scoones on 19 Oct 12 - No Cached
  • Simon Scoones on 19 Oct 12
     
    Video to explain the Facebook connections interactive map and reasons behind some of the connections/interactions
Gemma Archer

'Glocalization' rules the world | Marketing | News | Financial Post - 2 views

business.financialpost.com/...glocalization-rules-the-world

ib_geog2009 Global Interactions Political outcomes Local level glocalisation

shared by Gemma Archer on 18 Oct 12 - No Cached
  • targeting messaging to local markets resonated more deeply with con
  • sumers.
  • adapting the brand to [local consumers'] objectives and what they really value in life,
  • ...14 more annotations...
  • “The correlation is very high between glocalization score and brand usage in a market,
  • people to perceive a brand as [they would] perceive a person. They need to speak the same language, they need to value the same things.
  • good friend
  • higher sales,
  • physical beauty and being attractive to the opposite sex
  • 42% of Canadians
  • 81% of Chinese.
  • Being rich and owning prestigious things
  • 87% of Chinese
  • 22% of Canadians and Australians, and 27% of Americans
  • Colgate is a brand that adapts well to multiple markets, including Canada.
  • Nescafé
  • Nescafé has found the way to communicate a great perception of its coffee, but for triggering different emotions,” she said.
  • Social media really talks in the language of the consumer,” she said. “It really helps brands to communicate sharing the values of a local consumer.”
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