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Matt Podbury

BBC News - Matonge: Congo-Rwanda dispute hits heart of Europe - 4 views

www.bbc.co.uk/...world-africa-21204861

ib_geog2009 Sociocultural exchanges Global Interactions

shared by Matt Podbury on 30 Jan 13 - No Cached
  • Matt Podbury on 30 Jan 13
     
    Diasporas - Issues faced with conflict in Belgium
Matt Podbury

Issues in Depth | Globalization101 - 8 views

www.globalization101.org/issues-in-depth

ib_geog2009 Global Interactions Measuring global interactions Economic interactions and flows Sociocultural exchanges Shrinking world Political outcomes Environmental change

shared by Matt Podbury on 13 Feb 13 - No Cached
  • Matt Podbury on 13 Feb 13
     
    Great website full of information directly relevant to the Global Interactions unit. Aspects of Globalization broken down into bitesize chunks relating to the different study units. Brilliant! 
Matt Podbury

BBC News - Viewpoint: Megatrends that will change everyone's lives - 8 views

www.bbc.co.uk/...business-20003002

ib_geog2009 Global Interactions

shared by Matt Podbury on 11 Feb 13 - No Cached
  • Matt Podbury on 11 Feb 13
     
     Viewpoint: Megatrends that will change everyone's lives
Matt Podbury

Scientific Collaborations between World Cities - Places & Spaces: Mapping Science - 2 views

scimaps.org/...stream_of_scientific_128

ib_geog2009 Measuring global interactions Shrinking world

shared by Matt Podbury on 08 Nov 12 - No Cached
  • Matt Podbury on 08 Nov 12
     
    Nice not seen before visualisation - Global hubs and nodes based on scientific collaborations. 
Matt Podbury

BBC News - Facebook surpasses one billion users as it tempts new markets - 3 views

www.bbc.com/...technology-19816709

ib_geog2009 Measuring global interactions

shared by Matt Podbury on 04 Oct 12 - No Cached
  • Matt Podbury on 04 Oct 12
     
    Globalization - Mapping flows of personal contact 
Gemma Archer

'Glocalization' rules the world | Marketing | News | Financial Post - 2 views

business.financialpost.com/...glocalization-rules-the-world

ib_geog2009 Global Interactions Political outcomes Local level glocalisation

shared by Gemma Archer on 18 Oct 12 - No Cached
  • targeting messaging to local markets resonated more deeply with con
  • sumers.
  • adapting the brand to [local consumers'] objectives and what they really value in life,
  • ...14 more annotations...
  • “The correlation is very high between glocalization score and brand usage in a market,
  • people to perceive a brand as [they would] perceive a person. They need to speak the same language, they need to value the same things.
  • good friend
  • higher sales,
  • physical beauty and being attractive to the opposite sex
  • 42% of Canadians
  • 81% of Chinese.
  • Being rich and owning prestigious things
  • 87% of Chinese
  • 22% of Canadians and Australians, and 27% of Americans
  • Colgate is a brand that adapts well to multiple markets, including Canada.
  • Nescafé
  • Nescafé has found the way to communicate a great perception of its coffee, but for triggering different emotions,” she said.
  • Social media really talks in the language of the consumer,” she said. “It really helps brands to communicate sharing the values of a local consumer.”
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