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Richard Allaway

geographyalltheway.com - AS / A2 / IB Geography - Glocalization - 2 views

www.geographyalltheway.com/...glocalization.htm

ib_geog2009 Global Interactions Local level redev-geog

shared by Richard Allaway on 25 Jan 12 - No Cached
  • Richard Allaway on 25 Jan 12
     
    Aims of this lesson: To be able to distinguish between the terms globalization and glocalization. To examine the extent to which commercial activities at a local scale have become globalized. To examine the reasons why the level and rate of adoption of globalization varies from place to place. Updated Jan 2012
Gemma Archer

'Glocalization' rules the world | Marketing | News | Financial Post - 2 views

business.financialpost.com/...glocalization-rules-the-world

ib_geog2009 Global Interactions Political outcomes Local level glocalisation

shared by Gemma Archer on 18 Oct 12 - No Cached
  • targeting messaging to local markets resonated more deeply with con
  • sumers.
  • adapting the brand to [local consumers'] objectives and what they really value in life,
  • ...14 more annotations...
  • “The correlation is very high between glocalization score and brand usage in a market,
  • people to perceive a brand as [they would] perceive a person. They need to speak the same language, they need to value the same things.
  • good friend
  • higher sales,
  • physical beauty and being attractive to the opposite sex
  • 42% of Canadians
  • 81% of Chinese.
  • Being rich and owning prestigious things
  • 87% of Chinese
  • 22% of Canadians and Australians, and 27% of Americans
  • Colgate is a brand that adapts well to multiple markets, including Canada.
  • Nescafé
  • Nescafé has found the way to communicate a great perception of its coffee, but for triggering different emotions,” she said.
  • Social media really talks in the language of the consumer,” she said. “It really helps brands to communicate sharing the values of a local consumer.”
Matt Podbury

McDonald's 'Italianised' menu: the future of fast food? | Life and style | guardian.co.uk - 3 views

www.guardian.co.uk/...lianised-menu-future-fast-food

Local level ib_geog2009 Global Interactions

shared by Matt Podbury on 28 May 13 - No Cached
  • Matt Podbury on 28 May 13
     
    McDonald's 'Italianised' menu: the future of fast food?
Matt Podbury

IB GEOGRAPHY GLOBAL INTERACTIONS | Scoop.it - 7 views

www.scoop.it/...-geography-global-interactions

ib_geog2009 Global Interactions Measuring global interactions Shrinking world Economic interactions and flows Environmental change Local level Political outcomes Sociocultural exchanges

shared by Matt Podbury on 16 Dec 13 - No Cached
  • Matt Podbury on 16 Dec 13
     
    Excellent Scoop It for the Global Interactions course by geographil
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