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Matt Podbury

BBC News - Romania's 'Nokia city' hopes dashed - 0 views

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    #globalinteractions, Financial Flows & Foreign Direct Investment
Matt Podbury

BBC News - Eurozone debt web: Who owes what to whom? - 0 views

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    Financial Flows - Nice Graphic to show who owes what. @mattgeog
Matt Podbury

Video: Comedian puts US debt crisis into rap - Telegraph - 1 views

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    Remy Munasifi pokes fun at the current financial impasse in the US with his 'Raise the Debt Ceiling' rap, which has become an internet hit.
Gemma Archer

'Glocalization' rules the world | Marketing | News | Financial Post - 2 views

  • targeting messaging to local markets resonated more deeply with con
  • sumers.
  • adapting the brand to [local consumers'] objectives and what they really value in life,
  • ...14 more annotations...
  • “The correlation is very high between glocalization score and brand usage in a market,
  • people to perceive a brand as [they would] perceive a person. They need to speak the same language, they need to value the same things.
  • good friend
  • higher sales,
  • physical beauty and being attractive to the opposite sex
  • 42% of Canadians
  • 81% of Chinese.
  • Being rich and owning prestigious things
  • 87% of Chinese
  • 22% of Canadians and Australians, and 27% of Americans
  • Colgate is a brand that adapts well to multiple markets, including Canada.
  • Nescafé
  • Nescafé has found the way to communicate a great perception of its coffee, but for triggering different emotions,” she said.
  • Social media really talks in the language of the consumer,” she said. “It really helps brands to communicate sharing the values of a local consumer.”
Gemma Archer

Melting Arctic opens new passages for invasive species -- ScienceDaily - 1 views

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    For the first time in roughly 2 million years, melting Arctic sea ice is connecting the north Pacific and north Atlantic oceans. The newly opened passages leave both coasts and Arctic waters vulnerable to a large wave of invasive species, biologists assert.
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    For the first time in roughly 2 million years, melting Arctic sea ice is connecting the north Pacific and north Atlantic oceans. The newly opened passages leave both coasts and Arctic waters vulnerable to a large wave of invasive species, biologists assert.
Richard Allaway

YouTube - Financial transactions and mobile technology in emerging eco - 0 views

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    M-PESA is a new Safaricom service enabling money transfer using a mobile phone. Kenya is the first country in the world to use this service, which is offered in partnership between Safaricom and Vodafone.
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