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"The place to be Local Alike is using tourism to boost the profiles of struggling communities 15 Jun 2016 at 04:00 1,021 viewed0 comments NEWSPAPER SECTION: LIFE | WRITER: KANIN SRIMANEEKULROJ Somsak Boonkam observing a forest hiking trail in Chiang Rai. Photos: Sayan Chuenudomsavad With their focus on introducing sustainable tourism practices to local rural communities in order to improve quality of life, local-tourism website Local Alike has recently been chosen to represent Thailand in Chivas' The Venture campaign, a competition among the world's social-enterprise start-ups, with the winner receiving a US$1 million prize. Now in its second year, The Venture's final round of judging will occur sometime next month. "We actually competed in the Thailand preliminaries last year, though we didn't make the cut," said Local Alike's founder and CEO Somsak Boonkam. "The judges last year were concerned about our ability to scale up, as we had only 18 partner communities offered. This year, we've grown to include over 50 member communities, all of whom were working very closely with to introduce and develop sustainable tourism in their communities. It goes together nicely with the campaign's slogan of 'Win the right way', as we are helping these local communities grow by their own strength instead of just giving them money." Unlike many other tourism-related businesses, Local Alike puts a significant emphasis on collaborating with locals in improving their community's quality of living. Furthermore, they also work closely with these communities to develop unique tourism experiences based on the community's cultural heritage. Once they're ready, Local Alike puts the community on their online platform, where tourists can go and enjoy the activities and facilities prepared and overseen by the locals themselves. Somsak Boonkam meeting with representatives from a partner community. To demonstrate his point, Somsak recalled his experiences working with the Baan Suan Pa com

"The man from Lindon embarked on his adventure to raise awareness about child obesity in the US, wanting to highlight the importance of making healthy lifestyle choices. He also raised money for the Jamie Oliver Food Foundation, an organisation led by the professional chef that works in schools to provide people with better access to food education."