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"The place to be Local Alike is using tourism to boost the profiles of struggling communities 15 Jun 2016 at 04:00 1,021 viewed0 comments NEWSPAPER SECTION: LIFE | WRITER: KANIN SRIMANEEKULROJ Somsak Boonkam observing a forest hiking trail in Chiang Rai. Photos: Sayan Chuenudomsavad With their focus on introducing sustainable tourism practices to local rural communities in order to improve quality of life, local-tourism website Local Alike has recently been chosen to represent Thailand in Chivas' The Venture campaign, a competition among the world's social-enterprise start-ups, with the winner receiving a US$1 million prize. Now in its second year, The Venture's final round of judging will occur sometime next month. "We actually competed in the Thailand preliminaries last year, though we didn't make the cut," said Local Alike's founder and CEO Somsak Boonkam. "The judges last year were concerned about our ability to scale up, as we had only 18 partner communities offered. This year, we've grown to include over 50 member communities, all of whom were working very closely with to introduce and develop sustainable tourism in their communities. It goes together nicely with the campaign's slogan of 'Win the right way', as we are helping these local communities grow by their own strength instead of just giving them money." Unlike many other tourism-related businesses, Local Alike puts a significant emphasis on collaborating with locals in improving their community's quality of living. Furthermore, they also work closely with these communities to develop unique tourism experiences based on the community's cultural heritage. Once they're ready, Local Alike puts the community on their online platform, where tourists can go and enjoy the activities and facilities prepared and overseen by the locals themselves. Somsak Boonkam meeting with representatives from a partner community. To demonstrate his point, Somsak recalled his experiences working with the Baan Suan Pa com

"Middle-earth effect The impact of Sir Peter Jackson's The Lord of The Rings and The Hobbit Trilogies on tourism in New Zealand cannot be dismissed.  The International Visitor Survey from 2004, completed following the release of the Lord of the Rings trilogy, found that six percent of visitors to New Zealand (around 120,000 - 150,000 people) cited The Lord of the Rings as being one of the main reasons for visiting New Zealand. One per cent of visitors said that the Lord of the Rings was their main or only reason for visiting. This one per cent related to approximately NZ$32.8m in spend. In 2004, 63,200 visitors participated in a Lord of the Rings activity while here and since 2004, an average 47,000 visitors each year have visited a film location. In 2014 research completed by the New Zealand Institue of Economic Research found that the marketing of New Zealand as Middle-earth has had a significant and quantifiable impact on growth in visitor arrivals from Western markets.  International Visitor Arrivals data for year ending August 2014 show holiday arrivals into New Zealand are up 7.2 per cent on last year. Holiday arrivals from the United States, a key target market for the Middle-earth campaign, are up 14.2 per cent on the same period last year. The International Visitor Survey shows that 13 per cent of all international visitors surveyed July 2013 - June 2014, say The Hobbit was a factor in stimulating their interest in New Zealand as a destination. Source: Tourism New Zealand Corporate Website / Statistics New Zealand"

"Tourism prospects remain fragile Published: 8 Mar 2014 at 16.30Online news: Local News BERLIN - UK visitor numbers to Thailand rose at the start of the year despite plunging numbers from some other markets in the face of anti-government protests in Bangkok. However, "at some point there will be a cost" if protests continue, according to Martin Craigs, chief executive of the Bangkok-based Pacific-Asia Travel Association (Pata). The "Teflon Thailand" image the country has earned for its "amazing" ability to bounce back from crises can't last forever, he added. "Of course, traffic [to Thailand] has dropped off," he told the UK-based Travel Weekly in an interview at ITB Berlin, the world's biggest travel trade fair. "What is instructive is how huge the drop is according to [government] travel advisories. Visitors walk past a cardboard cutout featuring a traditional Thai dancer at the Thailand stand of the ITB International Travel Trade Fair in Berlin. (AFP Photo) "Hong Kong dropped 60% from January 2013 to January 2014. But traffic from the UK was almost 10% up [in the same period]." Mr Craigs said the reason was simple: "Hong Kong's travel advisory put Bangkok in the same category as Syria." The UK Foreign Office has not advised against travel to Thailand, acknowledging the fact that the protests have been confined to limited areas of Bangkok. However, Mr Craigs reported hotel occupancy in downtown Bangkok at just 20-30%. He told Travel Weekly: "Of course, people book further in advance from Britain. The UK market is used to a little turmoil and the majority are not coming to spend two weeks in Bangkok. "The UK and Hong Kong are the most extreme examples of what has happened." Pata estimates total visitor numbers to Thailand were down 16% year-on-year in January. "It's not a Ukrainian-style situation [in Bangkok]," said Mr Craigs. "Twenty-two people have been killed in three months in sporadic attacks by extremists. "Nothing has been closed: 98% of Bang

"he number of international tourists rose by 4.4 percent worldwide in 2015 to hit a record 1.18 billion despite concerns over terrorism, the United Nations World Tourism Organisation said Monday."

"The Importance of Developing Tourism to Benefit All Thais iTravel Channel 121 views"

"Factors Affecting Tourism elddsevg "

"There are actually three "top" tourist destinations, depending on what metric you consider the most important. The most-visited city is Bangkok, which draws its tourism from Chinese cities large and small, but also strongly from Singapore and Tokyo."