Wine supplies nearing demand equilibrium - 0 views
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Matthew R on 16 Oct 12The most recent searches by Rabobank say that commercial wine are at their lowest prices in over a decade. Many wine companies globally have had to tighten their supply. The tighter supply situation has eliminated much of the unsustainable competition that had been undercutting pricing. Markets that do not pay much for bulk wine will be outbid by markets that will pay higher prices. Europe will see decline in imports, and therefore also consumption of wine. I found this article interesting because there are quite a few non-price determinants shifting the supply curve and therefore changing the market price equilibrium. This article sums up many concepts that we have learned over the past 6 weeks.