The Importance of Income Elasticity in Decision Making - 0 views
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Mariya L on 11 Nov 12This article presents a very good explanation what is income elasticity and how it may affect producers choices and sales. The article includes four main parts: types of products, types of customers, product life cycle and determing income elasticity. In the section "Types of products" author points how small businessses and luxury items' producers are affected by people's income, and how can they improve sales. Second section talks about targeting of the customers, for example some companies may focus on people with high-income, so consumers are not sensitive to the changes in price. Product Life Cycle section talks about aging of the product and appearing of the substitutes, and the ways of overcoming that problems, attracting consumers. And the last part of an article describes how to determine an income elasticity of demand. It is a good article that helps to increase understanding.