Nissan Readies Lower Cost Electric Car - WSJ.com - 1 views
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Christopher P on 11 Jan 13The Japanese automobile maker Nissan announced a couple years ago its plans for a new completely electric car, the Nissan Leaf. However, sales in the United States have been fairly low, only selling 10,000 of the cars in 2012. The reason for the small amount of sales is believed to be caused by its high price, due to an expensive and large battery back in the car, and the fact that the car has a small 80 mile range. In hopes to increase sales, the company is beginning to start production here in the United States. Producing the product closer to where it will be purchased will reduce production costs for the company, allowing it to decrease the price of the car and leading, hopefully, to an increase in demand.
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Landon F on 16 Jan 13Nissan is opening up a production plant in the U.S. to produce their car, the Leaf electric car. This is the first production plant. The short term is the building of the plant, which should decrease unit costs because they will no longer need to transport the cars to the U.S. The long term is the plan to create new technology to improve the car (battery, charging, etc.) and hopefully increase the demand, which could reduce unit costs even further.