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This article is about the demand for mobile apps. Mobile apps are commonly inexpensive or free and very useful. Matt Greenwell is an app developer and when he started working there were he had 50 colleagues and nowadays there are 300. He says this change occurred in the last year and a half. Apps are cheap and the demand for them when they cost $0 is high, some of them can even be bought for $0. This is what made the market for Apps grow at an exponential rate.

This article talked about eBay increasing their revenue in double digit percentage and brought in 1.8 million$ last quarter. They were able to do so because in the long run they planned ahead and predicted that mobile phones would become a platform for commerce, so eBay used PayPal to make a lead in mobile payment, which gave them more market share. eBay was also experimenting with new app called eBay Now, which allows customers to buy goods from their phones from Macy's Target and Walgreens and have them delivered the same day. So we can see how important it is for a form to plan ahead in the long run: it decides the revenue for the firm in future.

In the world, it is very likely for someone to own a smart-phone. Having a smart phone means that you have applications. From a taxi firm, they have recently release a taxi-application that can be used to book taxi from around the world. Having this means that that more people will know about the taxi company and will help people know about it, which will help the firm become more monopolistic.

This article talked about the oligopolistic competition in smartphone market. Several firms such as Apple, Android, Microsoft and Nokia controls more than 80% of market share. It is a very typical oligopoly market structure. And we can see firms are colluding and competing. Microsoft and Nokia formed alliance to compete against Apple. Microsoft also kept releasing new product, such as the Windows Phone 7 last fall. Smartphone market is very centralized and competitive.