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around a third of Swiss citizens over 15 years old download pirated music, movies and games from the Internet. However, these people don’t spend less money as a result because the budgets they reserve for entertainment are fairly constant.

When you try to move beyond the Hey, I'm not using Facebook! How does this work? dimension of Google+, you find there's no reason to stay. The site's worse than irrelevant: it's redundant. There's no niche, no small slice to serve, no tight community of geeks in need of a petri dish.

Facebook is stellar at what it sets out to do. It murdered photo sharing services, decimated the use of Instant Messaging, is in the ring with Twitter, and, of course, is where all your friends are. And for a social network, we want to be where our friends are

Google+ has a news feed—Facebook's is better. Google+ has a wall of some kind—Facebook's is better. Google+ had "Circles," which illicit erections across the internet for some reason—Facebook stole the idea and made Lists, which are the same thing. And that last one's crucial. No matter what Google+ might have on Facebook, Facebook can always take. They stole Twitter for statuses, they ripped AIM and Skype for Facebook Chat, and they'll ransack whatever few nuggets of worth lie in Google+ as well. They'll always be ahead.