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ROUND ROCK, TX - Dell, which has long had a goal to be the world's greenest technology company, has made some significant improvements in environmental performance for fiscal year 2009, according to its newly released CSR report.

Cisco, Dell, HP, Motorola, Nokia, Research in Motion, Sprint Nextel and Vodafone, as well as Apple, Inc. have stepped in to fulfill this vital service. A new report from Pike Research, who tracks global clean technology trends, notes that with the implementation of these private sector programs, in conjunction with new government regulations on what can end up in landfills, e-waste will begin to be curtailed in 2016, when recycling practices fully catch up with the growth of personal machinery.

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Headlines abound with stories of branded technology being fished out of rivers and landfills in developing nations leaking toxic metals into the water supply. The Environmental Protection Agency estimates roughly 400,000 tons of e-waste goes to recyclers every year, and that up to 80 percent of the materials sorted for recycling end up in operations in China, India, Southeast Asia and West Africa where it is disassembled and burned or dumped. But it doesn't have to be that way, declares Mark Newton, the senior manager of environmental sustainability at Dell Computers, the computer manufacturing giant based in Round Rock, Texas.

'Analysts say going green has become a business plan for some of the biggest personal computer (PC) makers as a way to differentiate themselves from their competition, reports Reuters. The "green" talk is going over the top as computer makers spar with one another over who has the most "green" platform.' Discussion of some environmental claims made by top PC manufacturers, such as Dell, HP, & Apple. Environmental Leader, 6/22/09.