-easy way to market libraries, and encourage participation
*a way to measure the online neighborhood in a physical sense
*play games with patrons, connect!
-add tags, tips, to-do lists, events and "shout-outs"
*people like the aspect of games, and its easy when combined with locational awareness
*if you are going somewhere anyway, why not get points/credit? It's the competition aspect
-some use it as a way to track habits... personal diary... business tracker