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Axel Vogelsang

Ten Guidelines for Quantitative Measurement of UX | UX Magazine - 0 views

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    Most UX designers use qualitative research-typically in the form of usability tests-to guide their decision-making. However, using quantitative data to measure user experience can be a very different proposition. Over the last two years our UX team at Vanguard has developed some tools and techniques to help us use quantitative data effectively. We've had some successes, we've had some failures, we've laughed, we've cried, and we've developed ten key guidelines that you might find useful.
Bettina Minder

Why We Need Storytellers at the Heart of Product Development | UX Magazine - 0 views

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    WHY WE NEED STORYTELLERS AT THE HEART OF PRODUCT DEVELOPMENT interessatn finde ich insbesondere: "The first goal of a product storyteller is to facilitate collaboration and co-creation. "
Axel Vogelsang

Augmented Reality im Museum - der siebte Stock im MoMA : iliou melathron - 0 views

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    Der 7th Floor war eine rein virtuelle Ebene, die sich im Kontext der Aktion "Augmented Reality art invasion" den Besuchern des Museums eröffnete, die das Haus mit Ihrem Smartphone nach der "versteckten" Kunst durchstöberten
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    Ev. Auch eine Strategie für das "Museum ohne Museum" unter dem Stichwort Guerilla Museum
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