"So what is spreadable media good for?
* To generate active commitment from the audience,
* To empower them and make them an integral part of your product's success,
* To benefit from online word-of-mouth
* To reach niche, highly interconnected audiences,
* but most of all, to communicate with audiences where they already are, and in a way that they value.
...an open photo policy is a cornerstone of any institution that sees itself as a visitor-centered platform for participatory engagement. Here are five reasons I think museums should have totally open photo policies: