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fishead ...*∞º˙

Adding A Social Layer To Gmail Just Became A SocialWok In The Park - 4 views

www.techcrunch.com/...became-a-socialwok-in-the-park

socialwok

shared by fishead ...*∞º˙ on 23 Jan 10 - Cached
  • At last year’s TechCrunch50 conference, Socialwok made a big splash, winning the award for best demopit startup and launching its enterprise-friendly, FriendFeed-like layer for Google Apps. The web-based application was praised for launching a social network that wrapped around the very unsocial Google Apps. Today, the startup is launching a gadget to allow users access all the features of Socialwok without leaving Gmail.
  • Jack Logan on 23 Jan 10
     
    FishMan - this sounds a little bit like Ning, a socnet for all folks (build your own!) Why do you think there is no monetization by any one of these efforts? That's a key part to what I'm imagining for HBSN. Hmmmmm
  • ...4 more comments...
  • fishead ...*∞º˙ on 23 Jan 10
     
    simple--when it's free already, no one wants to pay. I still think the key to monetization is to give the use control of his/her information, let them set a price for their attention, and then charge advertisers a fee to access those individuals with targeted advertising. Those users who exhibit a higher rate of response to targeted advertising get ranked higher in the value chain, telling potential advertisers that these individuals respond better/more often, and everyone wins. The service that provides this exchange medium can take a 'house' cut of the fees, and also provide a pay premium service for a higher tier.
  • Jack Logan on 23 Jan 10
     
    This is the same way ad.ly works with Twitter, so they say - http://twitter.com/adlyads - however, there are other ways to do this. Think of ancestry.com - they charge an annual fee of $150 or so. I think they have a terrible UI but they're very successful. I've been a member of ancestry.com for a while and am now just getting interested again, because you can have your DNA collected (god, don't tell Kurt! lol) and get your ancestors back to Africa (or Iraq!). iPhone app developers get 70%/Apple 30%.
  • Kurt Laitner on 23 Jan 10
     
    I'm vacuuming your house before I leave Jack. I like fish's direction on monetization, as one of several parallel channels, and I would rif on the give user control of their own information to say that one's content is on one's OWN SERVER and resolved to the service, that is TRUE CONTROL. then every access request can be monetized in whatever way you wish (value for value, social currency, real money...) every piece of content comes with a privacy wrapper and a pay wrapper
  • Kurt Laitner on 23 Jan 10
     
    not to mention buying and selling structures, bent can make some killer music ontology and presentation to go with it and we can then all use/buy/value exchange for it.
  • fishead ...*∞º˙ on 23 Jan 10
     
    Checking into ad.ly, their pay rate and advertisers aren't based on your attention, they are based strictly on the number of followers you have. Their whole model is wrapped around slight-of-hand diversion. They figure that by dropping an ad tweet into your own personal twitterstream on an every other day basis, will appear innocent enough on the surface, that some (>1%?) will mistake it for something you personally tweeted and since they follow you blindly like hooded lemurs in Jonestown, they;ll drink your koolaid and make a buying decision. Seems a bit underhanded to me. And they aren't paying me because I might be a good target, they are paying me because I have a high enough unwashed masses quotient to justify the exposure. I set my rate for $5000 figuring that even though I have fewer than 100 followers, they are quality followers and not bots (except for Kurt) and that my endorsement to them is worth a great deal. So far, the till's empty.
  • Kurt Laitner on 23 Jan 10
     
    if you advertise to me I will recycle it on an hourly loop and feed it back to you
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