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priscillamuniz

Why Switching to Digital Menus for Restaurants Is a Must? - - 0 views

www.foodics.com/enus-for-restaurants-is-a-must

shared by priscillamuniz on 08 Jul 23 - No Cached
  • Going digital with your menu is inevitable. Plus, it is more convenient for you and your customers. It elevates the customer experience and helps you reduce costs, boost sales, and promote your items in the best ways possible.  When it comes to the digital world, the sky is your limit, so get creative and make your menu more irresistible than ever!
  • priscillamuniz on 08 Jul 23
     
    Fast casual and casual restaurant's are always looking to improve the customer experience. Providing digital menus can assist with this along with boosting sales, increase efficiency and promoting flexibility and creativity. This also a great marketing tool to show daily specials and entice customers with pics.
priscillamuniz

Cashless Payments Are Essential for the Hospitality Industry's Relevance | Hospitality ... - 1 views

hospitalitytech.com/ospitality-industrys-relevance

shared by priscillamuniz on 08 Jul 23 - No Cached
  • Cashless payments are essential for the hospitality industry, as they not only create a more convenient experience for guests and tourists, but help hotels stay ahead of the curve and expand into new revenue streams.
  • priscillamuniz on 08 Jul 23
     
    Unattended POS post-pandemic has become essential for hotels to increase their revenue by providing more convenience to the consumer. Due to the shortage of staff, guests can be left feeling that there is lack of service to provide for instance snacks and meals. In addition due to the shortage of skilled workers, the unattended POS can check out the guests at any time of the day.
priscillamuniz

Maestro Examines What Independent Hoteliers Want from their PMS' in 2023 | Hospitality ... - 0 views

hospitalitytech.com/-hoteliers-want-their-pms-2023

shared by priscillamuniz on 08 Jul 23 - No Cached
  • aestro PMS, a provider of cloud and on-premises Web and Mobile property-management systems, is entering the new year with a fresh perspective on what hoteliers want from their mission-critical property systems. Coming off the heels of its Annual User Conference, Maestro team members spoke to customers to gain insight into their wants, needs, likes and dislikes related to training, operations optimization, product features/functionality, deployment flexibility and the role of the PMS to help them maintain close relationships with guests.
  • priscillamuniz on 08 Jul 23
     
    This article discusses the PMS system Maestro who reached out to it's current customers in 2023. They are independent hotels and wanted to gain insight to their wants, needs, likes and dislikes related to training, operations optimization, functionality, deployment flexibility so they can gain close relationships with their customers. They responded back and wanted intuitive software adaptable with flexibly training options; free upgrades to new versions; cloud hosting in "any" cloud for easy accessibility: support of touch and mobile devices to streamline service engagement.
priscillamuniz

Why You Need A Travel Agent Now More Than Ever - 0 views

www.forbes.com/...travel-agentnow-more-than-ever

travel agent advisor

shared by priscillamuniz on 08 Jul 23 - No Cached
  • There are a ton of reasons to use a travel advisor at any time, but even more today in a chaotic world of uncertainty, cancellations, fast evolving border rules and last-minute changes. But at the end of the day, the best reason of all is because you will have a better trip, and that’s why you travel in the first place. Again, words I wrote years ago here at Forbes still ring true: “They know more than you do, they are better connected, they have access to benefits you can’t get yourself, and they can match and often beat any prices you find. They plan a better trip and then provide a safety net. Having a top travel agent can make you an instant VIP, certainly will save you time and hassle, and quite possibly money.”
  • priscillamuniz on 08 Jul 23
     
    Travel advisors are more important than ever for a successful trip. Such advantages like priceless advise on your destination. The advisor becomes an advocate on your travel and time. This is especially helpful for delayed flights and cancelations. They will make adjustments as these unexpected snags can happen during a trip and most of all, they can save you money.
kellym64

The 9 Most Important Types of Restaurant Technology and Hardware (2023) | Toast POS - 0 views

pos.toasttab.com/...types-of-restaurant-technology

shared by kellym64 on 06 Jul 23 - No Cached
  • Touchscreen Point of Sale TerminalsOrder and Pay at the TableHandheld Point of Sale SystemsContactless PaymentsSelf-Order KiosksKitchen Display ScreensPrinters for RestaurantCash DrawerIntegrated Online Ordering Solutions
    • kellym64
      kellym64 on 06 Jul 23
       
      Types of restaurants technologies to look for
  • Modern point of sale (POS) technologies, like touchscreen terminals, exist to increase efficiency
    • kellym64
      kellym64 on 06 Jul 23
       
      The common way now when people pay, they would use this system and way.
  • Toast Mobile Order & Pay™ gives your guests the ability to order and pay for their meal from the convenience and safety of their own device.
    • kellym64
      kellym64 on 06 Jul 23
       
      Personally, I have not seen this form a payment many times probably once. I did like it but the wifi was a bit spotty so it made it hard to pay and I ended up asking the waiter to check to see if it went through because it was processing so long.
  • ...4 more annotations...
  • Beyond these operational improvements, handheld POS devices let your employees create a better guest experience. How? Because instead of trying to remember orders or running back and forth to a terminal, they can spend more time engaging with guests.
    • kellym64
      kellym64 on 06 Jul 23
       
      Handheld devices, especially at restaurants I feel are more useful. You can have every customer check their order once you placed them all to ensure you did not miss anything or feel like you may have added something twice.
  • During COVID-19, 34% of guests said that contactless / mobile payment availability is now extremely important to their dining experiences.
  • They allow restaurants to meet diners' expectations with a top-notch digital experience and easy-to-use interfaces. They also give guests more control over the ordering process, making it easier for them to review the menu and customize their orders.
  • The restaurant kitchen can be a hectic place, so, depending on your restaurant’s needs, printed tickets might not be your best option.
    • kellym64
      kellym64 on 06 Jul 23
       
      I personally have not used a kitchen device but I have used a paper device and I prefer paper. If the restaurants wifi goes down or is slow then this effects the process of making and delivering the food to the customer.
liz649

Bed & Breakfast Management Software | Little Hotelier - 0 views

www.littlehotelier.com/bed-breakfast-software

shared by liz649 on 06 Jul 23 - No Cached
  • higher expectations when it comes to service and accommodation standards.
  • more convenient to analyse performance and determine important business decisions.
  • ‘self-start’
  • ...25 more annotations...
  • channel manage
  • booking engine
  • arn more bookings and revenue.
  • support available 24/7,
  • designs their software with small accommodation businesses
  • issues you have can be solved as quickly as possible
  • understand your goals
  • stay PCI-DSS and PSD2 SCA compliant to protect your small property from fraud and avoid online risks.
  • Make sure you’re free to cancel anytime.
  • Stay connected to your guests throughout their stay
  • Manage important daily tasks straight from your smartphone or tablet
  • enables you to manage your property online. It can include many different features such as a front desk system, booking engine, channel manager, payments solution, and more.
  • payment information is in one place
  • command centre where you can see all your bookings from every booking source in one central calendar.
  • ed and
  • breakfast software is a tool that
  • centralising all the crucial aspects of your property’s operations
  • n keep everything all in one place and make changes at the click of a button
  • nformation you need to view or analyse
  • generated automatically and is easily accessible.
  • simplifying the day-to-day operations of your business
  • more control over your business, leading to better decisions and greater profits.
  • easily control all the vital parts of reservation management
  • add more value to your business.
  • increase upsell opportunities and further enhance guest experience
  • liz649 on 06 Jul 23
     
    The article discusses what a bed and breakfast system is and how it is beneficial for the bed and breakfast to have a PMS system. If the owner would like to live their life and not be behind the desk they need the bed and breakfast system. The owner is able to have all the functions of their bed and breakfast at their finger tips and make any changed from their phone or tablet.
rrodr658

Meaningful innovation, or technology for technology's sake? - 0 views

www.hospitalitynet.org/...125000193.html

shared by rrodr658 on 03 Jul 23 - No Cached
    • rrodr658
      rrodr658 on 03 Jul 23
       
      This whole article is based on professional opinions on the impact of technology within the hospitality industry. The majority of professionals did end up agreeing with technology being a powerful tool that will continue to enhance the hospitality industry and although some say that technology will take over jobs, these professionals dont believe so. They believe it will push people to become more tech-savy and improve their skills.
  • now machine learning is being applied to everything from creating the ideal travel itinerary to cleaning up the coding that night auditors have been screwing up for decades.
  • both on the industry best practices as well as the career paths of those who have dedicated their lives to hospitality
  • ...9 more annotations...
  • ptable ROI.
  • user community to sort out the bugs and refinements.
  • support human aid technology as long as it enhances revenue generatio
  • ot replacing
  • n, improves efficiency, guest satisfaction and provides acce
  • it will revolutionize the sales process i
  • hospitality industry will have to embrace technology to remain profitable and functional in years to come
  • does not necessarily mean that humans will be replaced completely.
  • technology is needed to make sure the customers is engaged throug
amajo017

Hotel Technology Challenges for Every Hospitality Business - 2 views

blog.advhtech.com/y-challenges-for-business-2019

hotel hospitality tech

shared by amajo017 on 17 Jan 20 - No Cached
  • Interoperability Data Management Security & Privacy Responsiveness
  • ue to the lack of standardization and specialized hospitality technology solutions, most hotels tend to develop their own proprietary solutions to manage assets.
  • Non-standardized technology can induce added learning times & on-boarding periods for guests.
  • ...17 more annotations...
  • This issue readily highlights the significance of applied technology management.    
  • Knowing and understanding customers is essential in predicting their behavior, future visits, and demands.
  • As the amount of data grows within hotel databases, the responsibility of back office management is quadrupled.
  • Authorization for data access, network & database security, and centralized database management are major concerns for hotels in the coming age. 
  • everal news outlets and hospitality professionals have already identified that hospitality companies are one of the most susceptible to data breaches. 
  • Hotel technology infrastructures must ensure that all digital interactions with guests are reinforced through robust security tech & privacy rules
  • Most hotels are handicapped by the knowledge and expertise they carry on the subject. A more reasonable idea is to consult with a technology management company that offers better insights, suggestions, and security framework designs for hotels. 
  • Advanced Hospitality has helped various hospitality ventures take root and develop their competency with technologies.
  • Hotels also need to enhance responsiveness for renovations and routine maintenance.
  • A responsive hotel tech infrastructure demands stronger resources, simpler network mapping, and seamless synchronization with hotel back office systems. 
  • Hospitality technology may be the most amazing transition to occur in the hospitality industry but remember it does come with a cost.
  • An efficient & effective hotel technology must be responsive and should acknowledge guest requests instantly.
  • thering gue
  • Gathering guest data is essential to the success of any modern business, hotels are no different.
  • Data management carries great emphasis in European countries, more so than their North American counterparts. While the current US government believes in a more lenient approach towards data retention and privacy,
    • amajo017
      amajo017 on 01 Jul 23
       
      Will be useful with regards to the lack of data privacy in US
  • With multiple point-of-sale (POS) touchpoints, an even larger number of smart devices, and that data from both demands a secure hotel network. Denying cybercriminals access to the network and preventing them from spying on guest devices is now essential for every business.
  • Highly optimized & synchronized systems leave almost no gaps when fulfilling guest requests. These technological marvels can even complete guest requests faster than hotel staff at times. This efficiency delivers a seamless guest experience while improving the responsiveness of technology. 
  • sherylvelazquez on 17 Jan 20
     
    This article discusses research that shows four hotel technology challenges in 2019. These challenged include Interoperability, Data Management, Security & Privacy, and Responsiveness. It argues that hotel management should be aware of these technologies because they can either help or hinder your business.
  • Luis Valdivia on 17 Jan 20
     
    This is an excellent article that explores that businesses in the hospitality face in their day to day running. The challenges that the article points out identifies include the interoperability of hotel technology systems, the management of data, the security and privacy of data, especially in the current era of cloud computing, and the responsiveness of hotel technologies. Although hotel technologies improve guest experience and foster efficiency in hospitality companies, such challenges may adversely their efficiency, and thus, adversely affect guest experience.
  • amajo017 on 01 Jul 23
     
    This article discusses what we talked about this week in regards to the different types of technological disruptors in the hospitality industry. It discusses data management issues, privacy issues, and how responsiveness can be improved within hotels. This article will be useful for future research as I look more into artificial intelligence within the hotel industry.
olindacatillon

How Hotel Connectivity Leads to Exceptional Guest Experiences - 0 views

skift.com/...n-exceptional-guest-experience

connectivity

shared by olindacatillon on 30 Jun 23 - No Cached
  • According to a recent study by Hotel Technology, 73 percent of guests surveyed are likely to return to a hotel that meets their technology needs.
  • “Today’s guests want an almost at-home-like experience when it comes to connectivity. As they juggle between smartphones, laptops, tablets, and wearables, there’s an expectation of seamless network coverage that caters to their tech-driven habits.
  • According to Skift Research’s 2022 Digital Transformation Report, almost 87 percent of surveyed travel executives said they were using cloud computing to help improve the customer experience and optimize operations
  • olindacatillon on 30 Jun 23
     
    This article speaks about the cloud-based solutions used to meet the needs of our guests during their stay. Connectivity is ranked number on their list of amenities and their reason for returning as loyal guests. Cloud technology allows the hospitality industry to provide scalable and efficient services.
kellym64

Generative AI Will Change Your Business. Here's How to Adapt. - 0 views

hbr.org/...ur-business-heres-how-to-adapt

shared by kellym64 on 29 Jun 23 - No Cached
  • you’ll just see: “What do you want to do today?” And when you tell it what you want to do, it will likely offer some suggestions, drawing upon its knowledge of what you did last time, what triggers the systems knows about your current context, and what you’ve already stored in the system as your core goals, such as “save for a trip,” “remodel our kitchen,” “manage meal plans for my family of five with special dietary needs,” etc.
    • kellym64
      kellym64 on 29 Jun 23
       
      Now this will help with various things in the future and help search be narrowed down by past search bar items.
  • For example, for an airline brand that leveraged AI to decide on the “next best conversation” to engage in with customers, we set rules around what products could be marketed to which customers, what copy could be used in which jurisdictions, and rules around anti-repetition to ensure customers didn’t get bombarded with irrelevant messages.
    • kellym64
      kellym64 on 29 Jun 23
       
      This will also help the hotel industry if a front desk agent is having trouble finding a way to connect with guests. It can help narrow down appropriate questions to ask the guest.
  • Some companies have created new positions for chief customer protection officers, whose role is to stay ahead of potential risk scenarios, but more importantly, to build safeguards into how product managers are developing and managing the systems.
liz649

Taking Control of Telecom to Improve Guest Engagement & Experiences | Hospitality Techn... - 0 views

hospitalitytech.com/e-guest-engagement-experiences

shared by liz649 on 16 Jan 22 - No Cached
  • The Be Your Own Carrier Model allows businesses to take control of their telecom by letting them deploy the specific services they want to offer to their customers. Whereas the Bring Your Own Carrier model lets IT leaders choose the carrier they want to power their communications platforms.
  • In addition, BYOC models can help them build a loyal base of customers and generate positive reviews.
  • cdamo003 on 16 Jan 22
     
    The (BYOC) or Bring your own carrier telecom option talked about in this article that a lot of hotels are adapting seems to be a great way to bring additional customer service to your guests. This allows the hotel to customize technology to what the guest likes and needs.
vgarc165

The disruptive mobile wallet in the hospitality industry: An extended mobile technology... - 0 views

pdf.sciencedirectassets.com/...main.pdf

hospitality technology hotel tech

shared by vgarc165 on 28 Jun 23 - No Cached
  • vgarc165 on 28 Jun 23
     
    The article discusses the results of a study done on digital wallets, or m-wallets as the study calls them. The study primarily looks into how and why consumers are transitioning to and using digital wallets. The study hypothesized that PCM or perceived collectivism would majorly influence whether or not a consumer switched over to a digital wallet, but that was not found to be true in the context of the study. The primary reasons why consumers are adopting digital wallets because it's convenient and easy. In regards to digital wallets and the hospitality industry, guests are and will be using digital wallets to pay for their meal/stay/service. Digital wallets make it easy for guests to split payments or pay each other back when sharing an experience.
rrodr658

Here's How Travel Will Look In The Internet Of The Future - 1 views

www.forbes.com/...-in-the-internet-of-the-future

technology hospitality hotel travel tech

shared by rrodr658 on 26 Jun 23 - No Cached
    • rrodr658
      rrodr658 on 26 Jun 23
       
      A non-fungible token (NFT) is a unique digital identifier that is recorded on a blockchain, and is used to certify ownership and authenticity.
  • Patagonia has created an Oculus Rift experience
  • Virtual reality (VR) allows us to explore new places without leaving our homes, offices, or classrooms
  • ...7 more annotations...
  • With metaverse and decentralized internet tech, travel companies will be able to offer more personalized and immersive experiences to customers.
  • VR as a marketing tool t
  • VR to "try before they buy"
  • Disney parks are already working on incorporating virtual-world simulators into their venues, using projected images
  • virtual reality theme parks,
  • more travel-related non-fungible tokens (NFTs
  • tokens
priscillamuniz

Out of Line: How Restaurant Operators Can Utilize The Cloud To Maximize Performance | H... - 0 views

hospitalitytech.com/ize-cloud-maximize-performance

shared by priscillamuniz on 26 Jun 23 - No Cached
  • 71% say the ability to integrate with other systems is driving their POS purchase decisions, according to HT’s2 2023 POS Software Trends Report.So, when restaurant operators go looking for ways to innovate, they’re inevitably met with a need to throw out all the current capital investments to get to the needed improvements - a proposition that results in difficult ROIs.  On top of these impossible economics, the upgrade process is incredibly time-consuming and massively expensive. Updating such a massive and integral part of the business can take years, multiple decision makers and tens of thousands of dollars per store. 
  • Switching to cloud-based technology used on legacy hardware can be an incredibly smart option for restaurant owners who want to improve business operations without long delays and costly hardware overhauls. The restaurant point-of-sale (POS) system, using access to cloud-based data and seamless software updating, can bring important innovations to operators without the wait and expense.
  • priscillamuniz on 26 Jun 23
     
    This article discusses the aging restaurant (POS) systems which are quickly becoming a blocker to new initiatives. However this is where cloud based software comes into play by maximizing performance. It brings innovations to restaurant operators without the wait and expense. The older (POS) system are not so innovative. The upgrade process is very expensive and time consuming. The cloud based system integration can enhance overall efficiency leading to improved guest service and higher profitability.
priscillamuniz

Top Technology Trends Improving Guest Experience in the Post-COVID Era | Hospitality Te... - 0 views

hospitalitytech.com/uest-experience-post-covid-era

shared by priscillamuniz on 24 Jun 23 - No Cached
  • from the pandemic’s restrictions, travelers’ needs have also evolved – more and more guests are looking for enhanced experiences to fit their post-pandemic expectations.
  • To meet these traveler expectations and differentiate themselves from the competition, hoteliers need to understand how technology, if implemented in the right way – from smart lighting solutions and building management systems to IAQ sensors and energy management tools – can help enhance the guest experience, as well as positively impact the bottom line.
  • Each year on average, hotels in America spend $2,196 per available room on energy alone. To combat this, hotels need to continue to find ways to help reduce energy consumption and also improve the guest experience.
  • priscillamuniz on 24 Jun 23
     
    The article discusses technology trends improving the guest experience in the post COVID Era. Such technology includes: control offerings in guest rooms, energy management and indoor air quality (IAQ). Hotels need to be willing to adapt to changing needs in the travel industry as it pertains to technology.
olindacatillon

Biohotels and printable burgers: How travel will look 100 years from now - 0 views

www.msn.com/...ar-AA1cuDos

travel

shared by olindacatillon on 22 Jun 23 - No Cached
  • “By 2040, our own ACI World’s Smart Security Vision program combines off-airport processing, CCTV predictive and behavioral analysis, biometrics, stand-off detection, walk-through screening gateway, automated algorithms and even expert human alarm resolution for a multifaceted approach.”
  • olindacatillon on 22 Jun 23
     
    This article describes what hospitality could look like in one year, ten years, and even a hundred years from now. From Bio hotels that think for themselves to flying taxis and lunar bases. The future cuisine may consist of printable burgers and anti-jet lag menus..
kellym64

Best 10 Digital Tipping Solutions 2023 | Find Reviews, Pricing, Buying Guide - 0 views

hoteltechreport.com/...digital-tipping

shared by kellym64 on 22 Jun 23 - No Cached
  • Without cash tips, some employees are left without a sizable portion of their paychecks.
    • kellym64
      kellym64 on 22 Jun 23
       
      Cash is no longer the preferred way for people to pay. Especially when Apple and Samsung give people the opportunity to go out without money.
  • By giving guests a way to leave cashless tips, employees will feel more motivated to provide exceptional service, knowing they can be rewarded for it.
  • modern digital tipping solutions handle much of the digital paperwork for you
  • ...4 more annotations...
  • Distributes tips to employees:
  • Pooled and individual tips:
  • Tip distribution:
    • kellym64
      kellym64 on 22 Jun 23
       
      The perfect example of how to keep your company looking like it is keeping up with technology and allowing your employees to feel fulfilled in knowing they can rightfully get the bonus they deserve.
amajo017

(11) Disruptive Outliers in Hospitality: 5 Trends Shaping the Future of Accommodations ... - 1 views

www.linkedin.com/...s-shaping-future-pooja-kothari

Artificial Intelligence technology hotel hospitality tech travel green

shared by amajo017 on 20 Jun 23 - No Cached
  • The hospitality industry has experienced unprecedented disruption in the past few years, with the emergence of new technologies, changing consumer preferences, and the impact of the COVID-19 pandemic
  • A customer service robot
    • amajo017
      amajo017 on 20 Jun 23
       
      Will be useful for research paper
  • The online food delivery market will grow by 12.33% by 2027
  • ...6 more annotations...
  • Food services businesses are also adopting the ghost kitchen model to offer delivery-only services without the overhead costs of a traditional restaurant. 
  • Employers are offering attractive benefits to entice talent into their teams.
  • Businesses are responding by reducing waste, using eco-friendly materials, implementing energy-efficient systems, and promoting local and organic products. Meiser Hotels introduced a “green button” for guests to opt out of cleaning easily. Kyma Restaurant and Bar is increasing its use of organic, locally sourced ingredients in its menu. 
  • About 54% of US adults agree that they have become more concerned about their family's health and safety since the pandemic
  • or example, treehouse hotels offer nature lovers a unique and rustic experience, while glamping resorts provide a luxurious and comfortable camping experience. 
  • (Sims, 2020). 
  • amajo017 on 20 Jun 23
     
    This article is relevant to the current discussion of disruptors in the industry because it discusses how Covid-19 impacted the industry as a whole. Not only did Covid-19 lead the hospitality industry to have more cleanliness, but it also caused the industry to develop technology that would continue to serve guests even in times with something like Covid. This article also has mentions of Artificial Intelligence and how it is leading to changes in the industry, which will be helpful for the research paper if I get to write about that topic.
sherylehlers

Navigating today's hotel security challenges | Security Magazine - 1 views

www.securitymagazine.com/...days-hotel-security-challenges

security hotel challenges technology hospitality

shared by sherylehlers on 20 Jun 23 - No Cached
  • Priorities for hospitality security in 2023
  • Surveillance Technology Loss Prevention Communication Executive Protection Event Planning
  • Surveillance, loss prevention efforts and communication have remained critical over the past years.
  • ...9 more annotations...
  •  The careful balance of overt and covert security plays an important role in hospitality security
  • surveillance is a key tool for hotel security leaders to extend the reach of their teams and ensure safety at their facilities. “The most important technology you can have in a hotel is your audio and video systems,”
  • importance of communication with internal and external stakeholders to maintain a safe hotel environment.
  • uniforms play a part in maintaining the balance of overt vs. covert security in hospitality spaces.
  • ecurity knowledge across departments such that they can act as the extended arm for the security department
  • hotel security departments, which may face workforce shortages and retention issues
  • risk assessment and communication techniques to further bolster their security posture.
  • security leaders can look to
  • The biggest thing is communication with your administration, as well as with your staff, guests and other security professionals,”
  • sherylehlers on 20 Jun 23
     
    The new challenges that the hospitality industry will face with security will encompass the need for the very best surveillance technology. Surveillance is a key element to security especially when so many hospitality businesses are experiencing labor shortages. In addition, a hotel will need to develop a strong communication link between all departments and have a well thought out risk management plan. If you have all of these items in place you are ensuring the safety of your guests and staff.
sherylehlers

12 Ideas for Your Hotel's Social Media Marketing Strategy in 2023 - 1 views

www.cloudbeds.com/...tel-marketing-and-social-media

social social media social media marketing media marketing technology hospitality hotel

shared by sherylehlers on 13 Jun 23 - No Cached
  • social media is one of the most crucial tools in any hotel’s marketing strategy for promotion and advertisement. Social networks can give your property exposure like never before to help increase brand awareness and drive more direct bookings.
  • promote your hotel as an experience,
  • Social media marketing requires consistent posting, testing, and optimization across various social media channels to attract new customers and build brand awareness.
  • ...30 more annotations...
  • Engagement.
  • Brand awareness.
  • Analytics
  • Acquisition.
  • Content marketing
  • Customer service
  • Instagram
  • Facebook
  • YouTube
  • TikTok
  • find an influencer that aligns with your hotel’s brand and voice
  • Snapchat.
  • key to standing out is to develop your brand’s voice and consistently share your values to attract like-minded travelers to your property
  • Once you’ve found your brand’s voice, your visual content, videos, descriptions, and interactions with travelers must be consistent with your brand culture and follow brand guidelines where possible
  • you must emphasize features that make your hotel stand out, including your unique design, beautiful surroundings, local food specialties, and nearby attractions worth sharing.
  • launch a marketing campaign that offers exclusive loyalty discounts. This approach shows both past and potential guests that you value their loyalty and are willing to recognize them with rewards.
  • launching contests on various platforms, you engage with a larger portion of your customer base and accumulate more followers.
  • To maintain active engagement and foster new bookings, you need to make sure you:
  • Regularly share updates
  • Answer prospect inquiries in a timely manner Add new, high-quality images and videos Showcase your property’s best features Promote a unique guest experience
  • tools like Hootsuite or Sprout Social to help manage your accounts by allowing you to schedule future posts in bulk and view and manage all your social media platforms from one dashboard
  • Influencers are usually content creators or bloggers who are viewed by their followers as brand ambassadors and people who share authentic experiences.
  • 5 most popular social channels in 2023
  • By strategically adding popular hashtags to your content, you make your social media posts more searchable and easier for potential guests to find
  • digital marketing tool you can use is paid social media campaigns
  • Facebook ads are probably the most popular way to target your audience, and from the Facebook Ads Manager platform, you can also create ad posts for Instagram.
  • a “call to action” button that links directly to your booking engine so visitors browsing your social media page can get to your booking engine in one click.
  • Love it or hate it, TikTok is the social platform taking over the world of social media marketing. Increasingly travelers are using TikTok to research and plan their upcoming trips, especially Gen Z’s and millennials, who make up 80% of platform users (between 16-34 years old).
  • To increase your online presence and rank higher in search engine results, 2023 is when hoteliers need to prioritize short-form video content as part of their marketing plan.
  • Highlight activities or local places to visit, like restaurants or cafes, in exchange for a repost on their social platforms.
  • sherylehlers on 13 Jun 23
     
    Social media marketing is impacting the hospitality industry and if you don't already have a strategy you need to start one. You can do this by reviewing your goals which might include increasing engagement, brand awareness, analytics, acquisition, content marketing or customer service. Next you will want to pick a social channel to implement your strategy on and be creative with it. Whatever you decide strategy wise start small and build on it to reach new customers and build loyal ones.
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