How is artificial intelligence changing the hotel indus... | Mews Blog - 0 views
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jtarr003 on 13 Jul 22this articles talks about what is artificial intelligence and how it can helps the hospitality industry. This article talks about some advantages of using artificial intelligence in the hotel industry for example it can lower the human involvement in everyday tasks that can go into running a hotels, which has many benefits like it will lead to less human error, save money, and can allow the hotel to focus more on the guest experience.
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There are many advantages to using artificial intelligence in the hotel industry. It can be used to enhance the customer experience by fully understanding the customer journey, better profiling guests and discovering what they’re looking for in order to improve service.
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It can decrease human involvement in the everyday tasks that go into running a hotel, which leads to less human error, saves you money, and allows you to deliver a top-notch service
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Implementing a hotel property management system, which uses machine learning to interpret big data, allows you to better take care of revenue management and make data-driven decisions to improve your sales and operations
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Chatbots can be used to answer frequently asked questions, and handle concierge services and housekeeping requests such as to get extra pillows or blankets delivered to the room. Not only can these requests be dealt with more easily, but they can also be handled more quickly; with our instant gratification culture, being able to take care of guest’s needs in a timely fashion is key to offering great service.
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Data can then be quickly sorted, interpreted and applied so that your hotel can draw conclusions about performance data and put into practice the learnings. This will help you better understand your target guests based on your current guests, and allow you to adapt your strategies in order to attract a different target audience.
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Having the technology in place to serve a multilingual population will allow your hotel to appeal to a wider range of guests and make you less dependent on hiring multilingual staff.
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Hyperdynamic pricing based on AI can be used together with booking engines to automatically update prices based on user data, information compiled from social media about potential guests, as well as market data to display rates that will maximize profits. This can be updated in real time based on current demand trends. The software is getting better all the time, but the idea is to use data available on social media about the user to offer hotel rooms or offers that most appeal to a potential target grou
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With the ability to carry out human functions more efficiently, hotels can use this technology to optimize operations and to streamline the guest experience in order to boost guest retention rates and drive sales.
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This article dives into the increased popularity of artificial intelligence (AI) in the hospitality industry. AI allows businesses to serve guests as accurately and efficiently as possible, ultimately increasing their satisfaction. AI also contributes to having effective revenue management and sales and operations systems.