3 Reasons Why Hotels Should Invest in Augmented Reality | Hospitality Technology - 0 views
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By the year 2025, the market size of augmented reality will reach $198 billion, and the hospitality industry is going to be one of the major players that helps AR reach this revenue goal.
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Starwood, Marriot, and Holiday Inn are already making a difference in the industry by leveraging this technology.
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Guests can see the virtual layout of the space they are thinking of booking and go on to view other amenities such as the pool, spa, restaurant and gym.
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For instance, a guest could point their smartphone in any direction within the hotel and get information on things such as maintenance issues, updates on housekeeping status, directions to the pool or spa, etc.
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While wearing Google Glass, staff members have the ability to see important guest details: Is this a new or loyal customer? Do they have room preferences? Are they at the hotel for business or pleasure?
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However, did you know that AR technology was invented back in 1957? Obviously, it has taken the world a really long time to adopt and embrace it. But now, the world is ready to use this immersive technology, not just for gaming, but for business purposes too.
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The technology business is just growing and getting smarter as the years pass by. It has gotten to the point where most business require technology to run properly and do well, in Hospitality, technology is an investment. When hotels use robots, AIs or ARs they are investing in these devices to help their business and create a better experience for internal and external customers. When hotels or restaurants they need to be careful with certain technologies as robots might make a guest uncomfortable rather than intriguing them if a robot is part of their experience more than an actual person. Which falls into the concept of personal touch when speaking about the guest or customers experience. Like mentioned in the zoom meeting regardless of some individuals being uncomfortable or feeling like computers and robots are going to take over the world, these technologies are becoming the future because of their benefits that might not be given from one person, like a robot speaking over 5 languages (a quality many employees might not have) can help in an industry that is so international like Hospitality and Tourism.
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The hospitality industry by the year 2025 is going to be a major player that could help AR reach its goal as a $198 billion sector. With this AR technology guest would have access to a virtual layout of the property they are booking and even the room they are staying in. With the aid of wearable technology like google glasses guest recognition could give staff important information about a guest checking in like if they are new or loyal customer and the preferences they may or may not have. AR could also be used by the guest on site to get directions within the hotel.