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Mirta Echazabal

How it can go green and Green initiatives - 1 views

hospitalitytechnology.edgl.com/top-stories/How-IT-Can-Go-Green78245, http://idsnext.com/hotels-going-the-green-way-with-technology

shared by Mirta Echazabal on 06 Feb 12 - No Cached
  • Mirta Echazabal on 06 Feb 12
     
    Opportunities for adopting green initiatives are becoming more and more common in the hospitality industry. IT updates and implementations have become a sustainable practice to reduce cost, provide a better guest satisfaction and environmentally friendly. One of the ways to start off the green initiatives is by effectively reducing energy and paper consumption; this gets done by using smart phones to replace key cards and using emails to reduce paper flow. Another green initiative is the effective technology practice such as energy star which is the system that powers down a computer automatically after it has not been used for a period of time. The use of digital media (social media) instead of print media is a fantastic way to save money while lowering the impact on the environment. Green initiatives are coming up pretty fast and are required to have a strong commitment but all vary depending on the size of organization, demand of business and location of doing business. I have seen many hotels implementing green initiatives in their facilities which at first can become extremely costly but in the long term very cost effective and environmentally friendly and expand the guest experience. I have seen hotels that have a HVAC system which senses the presence of someone in the room, this system puts the AC temperature high when room is vacant and lowers the temperature when it is occupied. Additionally the lighting of the room works the same; it turns on when someone is present and automatically turns off when the room is vacant. Just these two initiatives alone can save the property millions of dollars in a period of a year. In my opinion, going green is a great way to benefit every one involved, the guest, the environment, and cost efficient (long term) for hoteliers. The green initiative has not yet been a giant boom, but in a few years a larger amount of guest will prefer to stay in a green environmental friendly hotel then with a non green hotel. I believ
mmoutsatsos

Digital Marketing Trends for Hotels - What'll Be Big in 2020 : 4Hoteliers - 0 views

www.4hoteliers.com/...12957

hospitality Digital Marketing

shared by mmoutsatsos on 07 Feb 22 - No Cached
  • Digital marketing is absolutely vital for maximising bookings and increasing your revenue,
  • Customer Experience Marketing
  • Hotels are (and, more importantly, have to be) more customer-centric than ever before.
  • ...27 more annotations...
  • creating an enjoyable experience is absolutely vital – hence the rise in customer experience marketing!
  • This is essentially the idea that customers pay for experiences, not “things”.
  • The key is to promote the reasons people stay in hotels in the first place, and can cover activities like offering unique features in hotel rooms and providing premium facilities.
  • Artificial Intelligence
  • Virtual Reality
  • User Generated Content
  • 93% of consumers say user generated content (UGC) – content created by past customers – is helpful when making purchasing decisions!
  • modern form of word-of-mouth marketing
  • Influencer Marketing
  • Mobile Booking
  • the on-arrival moment
  • The motivation behind this is similar to the motivation behind UGC – namely that consumers trust the opinions and words of their peers and people they trust (like influencers) more than brands.
  • Savvy consumers of today are far more likely to listen and believe the images and words of their fellow travellers than the well-polished marketing campaigns dreamed up by hotels!
  • hotels collaborating more with macro-influencers (like celebrities)
  • but we’ll also see more going really focused and partnering up with micro-influencers.
  • These are social media users
  • Creative and Human Storytelling
  • Consumers today want to build more of a connection with the brands they buy from, and social media is tapping into this trend by producing more and more features that allow brands to show their “real-ness”.
  • Moment Marketing
  • different moments to interact with travellers during the hotel booking process
  • search stage,
  • he post-booking stage
  • partnering up with industry influencers to promote
  • Booking Retargeting
  • research has shown that the majority of people who visit a hotel website won’t book the first time they land there, but they might book on their second, third, or seventh visit!
  • It’s All About Direct Bookings
  • Travellers are beginning to realise they can get better deals by booking directly with a hotel, and they are able to take back power from the OTAs to create their own, personal travel experiences.
  • mmoutsatsos on 07 Feb 22
     
    This article talks about the different trends in Digital Marketing that hotels will be facing in 2020.
kbroo026

Veggie Grill blends technology, efficiency and hospitality at first New York City location - ABI/INFORM Collection - ProQuest - 0 views

www.proquest.com/...5

shared by kbroo026 on 07 Feb 22 - No Cached
  • Veggie Grill
  • employs a mix of smart kiosk technology and high-touch service to elevate both the in-store and off-premise experience
  • "We knew we had to be able to do transactions fast,"
  • ...5 more annotations...
  • guests can opt-in to use facial recognition to identify repeat visitors. The software might also learn what a consumer likes, suggest a side or beverage or make suggestions based on past orders.
  • "The only way to do that was a combination of cashiers and kiosks, especially in the New York market
  • "The most significant contribution that a kiosk can give you is better flow, less pressure on a cashier,”
  • It's important to have a guest-facing experience no matter what the experience is—kiosk or not.
  • Ideally, kiosks drive more transactions and a restaurant might employ more kitchen staff
  • kbroo026 on 07 Feb 22
     
    Like other QSR, Veggie Grill uses a combination of cashiers and kiosks to take orders. Their kiosks, however, have an option to use facial recognition, which aids in recognizing regulars and is able to suggest add-on items. Responding to the often repeated claim that kiosks will cost jobs, they argue that there is always a demand for the guest-facing experience, and that kiosks could contribute to greater demand for BOH staff.
jsanc478

Why hotels need strong security for contactless check-in | Hotel Management - 2 views

www.hotelmanagement.net/...security-for-contactless-check

technology hospitality mobile security

shared by jsanc478 on 21 Mar 22 - No Cached
  • Contactless check-ins have become an important option, allowing guests to bypass the usual check-in at the front desk and access their reserved room using their mobile device.
    • jsanc478
      jsanc478 on 25 Mar 22
       
      This article talk about how the pandemic change the way hotels will operated now on for a better customer service with their guest as check ins and other updates. One ofd the principle changes will be, mobilize check in. Having the guest check in with the phone and how safe that can be for the guest. There is always fraud around that hack information on business likes this, but how hotels can protect this type of fraud, by linking digital room keys to theirs guest's mobile devices.
  • Some hotels are also allowing their guests to use their mobile devices as digital keys
  • Concerns about this type of fraud are legitimate. Yet, if hotel operators adopt a multilayered approach, it will be more difficult for fraudsters to ply their trade.
  • ...7 more annotations...
  • However, it is also an appealing avenue of potential fraud for hackers because mobile devices are one of the most common targets for identity theft
  • Limiting contactless check-in options only to certain guests,
  • Linking digital room keys to their guests’ mobile devices themselves, rather than to their guests’ phone numbers, ensures the hotel operators are communicating directly
  • Having a multifactor authentication process established for new guests or those guests who are showing a different behavior pattern than in the past
  • Implementing a notification system i
  • Developing rules around certain reservation dollar amounts
  • Every hotel operator will have to design these options based upon the needs of their hotels.
  • fischerc014 on 21 Mar 22
     
    More hotels are now using contactless check-ins by allowing the guest to be able to use their mobile devices as their digital room key. This is great for the pandemic to social distance but potentially risky due to hackers. As long as hotel operators adopt multilayer security strategies then they can provide a safe and secure environment for everyone.
chicao27

Marketing hotels using: global distribution systems: hotel operators can gain room sales via the "silicon highway" by making certain that their electronic listings for travel agents are complete and up-to-date. Moreover, in the near future, guests will ma - 0 views

go.gale.com/...retrieve.do

technology hospitality hotel travel

shared by chicao27 on 22 Mar 23 - No Cached
  • chicao27 on 22 Mar 23
     
    This article is appropriate for those who want to gain historical knowledge of the evolution of Global Distribution Systems (GDS) over the last few decades. The whole history of airlines' creation of the system and how they adapted to insert the computerized reservation system in the 70s. The article offers, through didactic illustrations, the evolution of the system and future perspectives that have been implemented today. Furthermore, offering a brief description of the analog era, the implementation of electronic booking, and how travel agents adapted to new technologies. Overall, it is an excellent source of information that serves as a basis for a better understanding the system's evolution today.
lflor087

Advantages Of Cloud Computing For Hotel Industry - Hotelogix - 0 views

www.hotelogix.com/...d-computing-for-hotel-industry

shared by lflor087 on 23 Mar 23 - No Cached
  • businesses don’t have to burden themselves by storing data in traditional in-house servers
  • they can opt for a cloud service that would store their data in secured data centres.
  • Not only the big hotel chains but today, even independent and small hotels have strong management tools within their reach. There are several benefits of using the cloud and they have helped several hotels across the world to strengthen up their business — from increasing operational efficiency to lowering the management costs.
  • ...17 more annotations...
  • cloud-based services are now replacing the old and traditional systems at all levels. Infrastructure as a service (IaaS), Software as a service (SaaS), and platform as a service (PaaS) have all become the first choice of cloud computing services for many hospitality businesses. And they are all charged up with the amazing benefits of cloud computing.
  • By making use of cloud computing, as a hotelier, you pay only for what you demand. It specifies that your upfront costs are kept low as you are only paying for the computing power and cloud storage which your hotel actually needs.
  • Hoteliers Can Cut Huge Business Costs With Cloud Computing
  • it is the first and foremost thing which you should implement in your hotel business. Why? Because it will help you to bring the cost down by a significant percentage.
  • some of the major benefits of cloud computing in the hospitality industry
  • Cloud computing in the hospitality industry also shortens the project time resulting in costs cutting and higher productivity
  • cloud computing can benefit hoteliers by bringing down costs like energy, hardware and operations.
  • In the hospitality industry, Cloud Computing is a mixture of PaaS, SaaS and IaaS. It operates on the model of Use, Builds, and Migrate.
  • Cloud Computing Leads To Improved & Enhanced Guest Experiences
  • The two main purposes of an efficient and effective hotel PMS are: offer the hotel staff the best set of management tools assist you to ensure the top-notch guest experience
  • An added advantage of cloud computing is that it frees your staff from their otherwise fixed terminals and lets them work independently and even more efficiently. Being on the cloud also means that hotel check-ins can be done from smartphones or tablets and not only through the hotel front desk. That’s not all, other benefits of moving to the cloud include increased in the speed at which the guests access the products and services, thus only creating seamless hotel experiences for them.
  • Direct Bookings Are Made Easy With Cloud Computing
  • Hotels can upgrade their hotel website with cloud-powered services such as web booking engine that can be integrated to the hotel PMS. Also, one of the major benefits is the real-time update — it makes the process much smoother and cheaper, and saves a lot of time. Now, hoteliers can focus more on the aspects that would better guest experience and increase the revenue of the property.
  • Cloud Computing In Hospitality Industry Makes Working Remotely Possible
  • when you put your hotel process and management on the cloud, it provides you with the flexibility to access it and work on it from any part of the world — all you need is a steady internet connection and a smart device (a laptop, or a computer, or mobile phone or tablet.)
  • Outlook
  • When it comes to the benefits of cloud computing in the hospitality industry, the list includes enhanced guest experiences, massive reduction in costs, faster services and their seamless access, software and service security, and more flexibility.
  • lflor087 on 23 Mar 23
     
    This article talks about some of the advantages that cloud computing offers hotels and their guests. Cloud computing saves money for hotels. Is easier, more efficient, and more cost effective.
bingkunwu

Recapturing Sales and Catering Revenue: Technology's Vital Role - 0 views

www.oracle.com/...ra-sales-event-management.html

technology hotel software business solution green hospitality

shared by bingkunwu on 23 Nov 22 - No Cached
  • bingkunwu on 23 Nov 22
     
    Technology and Event Management
  • bingkunwu on 23 Nov 22
     
    As the hospitality industry embraces the need to optimize performance with technology, it, therefore, assigns technology a significant role in its productivity. The article thus engages an appeal of how technology is monetized to aid the success of next-generation hotel sales and event management software. With the alteration of the market to fit and adopt the use of technology, it increases its chances of seizing opportunities to aid in the determination of space utilization, to better capitalize on the in-demand spaces that are available. The suitability of having to compare multiple venues, for cost and suitability aligns with the nature of overcoming the shortcomings of the market. Thus, the article is rudimental in highlighting such cases.
robfitzpatrick

Virtual event platform market to see skyrocketing rise as global companies move operations to remote working | TravelDailyNews International - 1 views

www.traveldailynews.com/...e-operations-to-remote-working

shared by robfitzpatrick on 06 Oct 20 - No Cached
  • The recent turn of events in the global economy have created a need a for a rapid adaption to the situation.
  • Virtual Event Platform Market have been ideal in transitioning to remote working, ensuring business continuity.
  • corporate enterprises will all migrate to virtual event platforms to tackle the going COVID-19 pandemic.
  • ...12 more annotations...
  • collection of registration data helps virtual event organizers to gain actionable insights for decision making operations.
  • integration of networking capabilities to establish connectivity among attendees
  • network-based platforms enable attendees to connect and schedule appointments with sponsors, performers and exhibitors.
  • Virtual fair, conference, and trade show platform providers are entering into strategic partnerships and collaborations with innovative technology providers in order to procure and integrate technologies like artificial intelligence (AI) and Deep Learning into their solutions.
  • virtual event platforms are expected to collected copious amounts of data
  • identifying the prominent consumer sentiment to deliver improved and customized solutions.
  • will allow the vendors to adapt to the changing needs of businesses and institutions.
  • deploying cloud-integrated virtual events management and hosting solutions for emerging end-users operating in banking, financial services, and insurance
  • healthcare and consumer electronics industrie
  • virtual conferencing solutions for medical institutions and societies in order to virtually accommodate high profile meetings with heavy public throughput.
  • operating in healthcare and research and academia industries as professionals rushed to gain insights on the clinical studies performed to tackle rising COVID-19 infections.
  • are gaining technical support by forming partnerships and collaborations with leading networking and connectivity technologies providers.
  • robfitzpatrick on 06 Oct 20
     
    The article talks about the switch companies are making from in-person to virtual event platforms. With the current pandemic and the increase of remote working, virtual events are gaining in popularity. They are convenient and allow attendees to network and connect with sponsors, performers, and exhibitors digitally. Virtual event platform companies are using the cloud to integrate customizable solutions for clients. They are also engaging in collaborations and strategic partnerships with innovative companies to incorporate new technology solutions such as AI and Deep Learning into their platforms. This technology also enhances data collection from your attendees that businesses and organizations will use to identify consumer sentiment and deliver customized and improved solutions on future events. Vendors will use this data to develop new strategies for technology enhancements and modifications to their virtual content to adapt to businesses' changing needs. This technology isn't just being used in the hospitality industry. End-users in many different sectors such as banking, financial services, healthcare, and academia, are using this technology to stay connected for high profile meetings and share information to provide better research on COVID-19. These businesses are partnering with networking and connectivity providers to gain technical support and collaboration. This will be a trend that will significantly impact events in the hospitality field as it provides convenience for attendees and cost savings for the companies as they do not need to spend on venues, F&B, and hotel accommodations.
cvera019

Event Technology Companies Join Forces to Create EventTechHub | TSNN Trade Show News - 2 views

www.tsnn.com/...oin-forces-create-eventtechhub

hospitality technology IT events

shared by cvera019 on 12 Nov 17 - No Cached
  • Four event technology companies have teamed up to create EventTechHub, a collaborative initiative featuring fully integrated digital solutions designed to make event planning more efficient, increase attendee engagement and grow event revenue opportunities.
  • “Event and meeting planners constantly point out to us how hard it is to find vendors (and) even after they have selected the ones they like, it is hard to manage them,”
  • They need multiple accounts, export and import files, pay them separately and hope they are compatible with each other. EventTechHub addresses this need and allows event planners to source and manage vendors easily. This makes things easy for everyone involved in the process.”
  • ...3 more annotations...
  • There is an overabundance of apps on the market, each with a distinct functionality (and) the need to implement multiple apps can become cumbersome, confusing and cost-prohibitive for most planners,” Wynant said.
  • He continued, “Our innovative technology not only has the ‘cool factor’ of turning smartphones into microphones but the event planners who used Tap To Speak report a 400 percent boost in audience engagement during their live events. We seamlessly integrate into the Eventinterface event program and itinerary feature – turning the audience mobile devices into feedback machines. This way, Eventinterface and Tap To Speak provide real-time audio and text communication, polls and surveys to the planners, speakers and attendees of the conference or event. The combination of our respective areas of expertise in combination with modern event technology gives even more power to event planners to make their events even better.”
  • “Combining the expertise of four event-industry leaders is a truly exciting prospect,” Arzoni said. “We’re ready to play our role in ensuring ETH is invaluable for anyone in the event and meeting planning industry.” Combined, EventTechHub’s founding companies have served more than 1,500 events of 25-30,000 participants in 40 countries for companies including Google, Applebee’s and Johns Hopkins University, which have worked with one or multiple EventTechHub solutions.
  • cvera019 on 12 Nov 17
     
    This contribution between major event planning companies can really make a difference in the way vendors are found and managed. The new platform will address event planner's concerns and bring new innovative ideas to the sector.
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