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Contents contributed and discussions participated by katya zelinskaya

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10 Trends for Online Marketers in 2012 | Entrepreneur.com - 0 views

  • attract shoppers with unbeatable deals. Then seek profits by generating repeat sales and referrals from your new customers
  • Mobile pull marketing means giving consumers ways to interact with your advertising over mobile devices, and pulling them closer to a purchase decision
  • onsumers can allow the use of location detection technology on their phones or check in to a physical location with their phones
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  • Use a social-media monitoring tools such as Trackur or Google Alerts to find out what people are saying when they mention your company or products.
  • more people will go online in 2012 than ever before.
  • Get your point of sale ready by accepting payments through PayPal or by enabling Google Wallet or a proprietary point-of-sale option.
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    this article talks about the trends int he marketing that are happening now, or are about to happen in the near future. Author compares new trends to an air travel. Trends that already have a lot of people being into are about to start, and there are some that exist but more people need to accept it before they will become successful.  
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The Future of Hotel Security - AOL Travel News - 1 views

  • Those plastic key cards that once seemed so innovative will soon go the way of the actual key
  • "In addition to Radio Frequency Identification, there are also systems that use a smartphone, such as an iPhone,"
  • When a guest checks into a hotel and provides their phone number, they get an encrypted sound code via text message
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  • Many industry watchers are keeping an eye on Houston's largest hotel, the vast 1,200-room Hilton Americas–Houston. The hotel has a facial recognition system that can identify and track guests, employees, and even suitcases
  • 1,200 rooms worth of luggage in transit, the system makes it a lot easier to find lost or misdirected bags.
  • Returning guests will be recognized and greeted by nam
  • "Hospitality all over the world has become more aware of past vulnerabilities that they might have had and have closed these holes by more in-depth training and awareness of guests and staff," he says. "In today's society, all travelers are becoming interdependent on each other for safety and security."
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    this article talks about new technology that is being implemented throughout out US and the world. Old key cards are now going to be replaced with even older standard keys or the radio frequency identification card that can be waived in front of the door to gain access. Also, there is a technology that will sent an encrypted sound text to guest;s cell phone, which when played back will open the door.  It talks about technology that tracks all employees, guests and their luggage.  There are several concerned that travelers have about their privacy, but article stated that it all depends on the type of the traveler.  Also, the face recognition technology used in Houston's largest hotel remembers guests names and when they return, guests are greeted by name.  Article concludes that even with all this technology, the best security is provided through interdependence of travelers and employees.  
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Forrester: Is IT Investment Hurting US Job Growth? - 0 views

  • the industries with the highest IT investment are also the ones with the biggest decline in jobs
  • The effect was most pronounced in manufacturing.
  • Forrester suggests that technology will lead to new jobs
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    This article states that companies that invest in IT are losing jobs. It states that comapnies are spending money for IT but cutting the jobs. Manufacturing industry loses more jobs with the gain of IT. authors of the article are also stating that this information will create a negative out look on IT, but there are still a lot of the industries which increased IT spending and increased jobs.   
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2012 EzPaycheck Payroll System Makes It Easy for Restaurants to Handle Salary and Tips ... - 0 views

  • ezPaycheck software is designed to automate paycheck processes to reduce the time spent on running payroll.
  • Intuitive and user-friendly interface — Even users without an accounting or computer background can start running payroll as soon as installation is complete
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    this article introduces a new software that helps with the payroll and tips handling for restaurant users. This software calculates all the deductions for each individual employee.  ezPaycheck is available for $89 per year.  USer friendly interface, compatible with tax rates of all 50 states
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Will Self-Checkout Obliterate Traditional POS Systems? | Point of Sale News - 1 views

  • Even though the general trend towards self-checkout is positive, many customers are still wary.
  • The temptation to steal from self-checkout terminals is practically absent with the new buzz about the instillation of cameras, laser scanning, and weighted sensors.
  • hese people have an understanding of how they work and know how to check themselves out in the most efficient way possible (many times they check themselves out faster than a cashier).  
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    after the invention of the first POS system of 1974 and the self- check out counters of 1992 researchers projecting 430,000 of self check out counters to be opened by 2014.  The benefit of the Self Check out counters is very tempting for the owners.  Article mentions that some customers are still not too happy with the self check out counters, because of possible bad experience in the past.  Managers are delaying the installation of the automated check outs, because of the scare of the theft, but it's proven that theft is not as issue because usually losses occur from the cashier's negligence.  Article provides some of the proves that self check out counter , can help customers to lose weight, and check out faster, and provides extra privacy. 
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Hotel Management Software Company Goes Mobile with Full Access via iPad, iPhone and And... - 0 views

  • es, "Anywhere Access" also allows them to go about their daily operations in new and innovative ways.
  • Frontdesk Anywhere's mobile capabilities allow us the freedom to get out from behind the desk and serve our guests in a much more personal way, wherever they may be on the property"
  • It's also reassuring to know that your cellular data network is there to fall back on should there ever be a problem with your internet connectivity"
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    this article talks about the new property management system which does not require an agent to stay behind the front desk. Agent now can come to the guest rather than other way around. This system uses internet or the cellular data, for communications with the server. Housekeeping can see and update the room status, without coming back to the computer. 
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The Effect of Yield Management on Hotel Chains - 0 views

  • The basic concept of yield management is based in the economic principle of supply and demand: when supplies are short, prices go up; when supply is high, prices go down.
  • way to rate a hotel's performance is by determining its REVPAR, or Revenue Per Available Room.
  • The yield manager's job is to maximize the revenue per available room by selling rooms to the right customers, at the right price, at the right time.
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  • For example, a hotel that makes $6,000 one night with a total number of 100 rooms has a REVPAR of $60.
  • City hotel managers must take it upon themselves to learn about the corporations in their area and make personal connections with these corporate executives, learning their business cycles.
  • to stay competitive in today's market, any hotel that wishes to be successful must learn how to apply yield management techniques to their particular situation
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    this article summarizing the importance of the revenue management. it explains that to maximize the revenue, hotel have to see the rooms at the "right price to the right people at the right time". it also explains the difference in price based on the seasons, or business cycle. it encourages managers to recognize when the demand will go up and adjust the price accordingly. 
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Hospitality communications technology news: CST's new DECT handset replaces radios, pag... - 0 views

  • at’s designed specifically for the hospitality sector. It not
  • It not only delivers the message more clearly – via high quality audio and its large colour screen – but also allows organisations to integrate all their communications into one device.
  • integrate
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  • The system offers colour-coded graphics that staff can recognise instantly, so they can swiftly deal with any crisis.
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    This is a new technology for hospitality employees to be able to communicate between each other. THis new handset is durable and substitutes multiple other devices including alarms. It also cents text messages and alarm notifications, so everyone is up to date.  This device color codes different departments so people do not get confused and deliver services promptly. 
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Sceptre Hospitality Resources Chooses Whiteboard Labs Windsurfer Reservations Platform ... - 0 views

  • We conducted an exhaustive review of the latest CRS technology and determined that Windsurfer gave our hotels enhanced features and an easier-to-use interface for both guests and hotel revenue managers,
  • Windsurfer allows hoteliers to monitor their hotel's activity via their iPhones or iPads by downloading the Windsurfer specific apps.
  • Today, more than 600 properties rely on Sceptre to provide electronic distribution, reservations connectivity, channel management, site and search engine optimization, revenue management strategies, reservation call centers and direct booking engines.
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    This article is describing a new reservation system program which is going to support Sceptre Hospitality Resources' hotels.  This system allows users to make reservation using social media. it also allows managers to control hotel activities on their iPhones and iPads.  This program is going to maximize hotel's revenues, but upgrading users after the selection is made. 
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