How Wearable Technology Is Transforming Event Management - 0 views
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Many event planners continue to rely on older methods such as in-person registration and surveys to monitor attendance and gather feedback from guests, limiting their insight into the real-time status of events.
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According to IDC’s latest forecast, the wearables market is expected to grow by 8.2 percent throughout 2018, escalating to double-digit growth in 2019 and beyond — and smartwatches are leading the charge.
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Wearables offer an unprecedented balance of digital access and personal contact, because they can deliver quick nuggets of must-have info in a controlled environment, instead of sending guests to their phones — which incur all sorts of distractions from the event.
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Secure access: Wearables can also be programmed to act as electronic door locks for more secure access to hotel rooms. Guests no longer have to dig through their pockets to locate a key card.
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Attendance: Event organizers can gain precise info not only on the number of people attending sessions and activities at an event, but who they are: VPs, women aged 18-35, or any other demographic collected at registration.
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Concierge/VIP: Event organizers can deliver enhanced VIP treatment by tracking honored guests’ movements and greeting them with everything they need, wherever they go in the event space.
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Events and event planners can use wearable technology like smart watches to maximize the experience of the attendees as well as gather data. One use for wearable technology at events would be secure transactions. This would allow guests to update their payment credentials and use their band for easy payment. Hilton used a wearable device at their Hilton America' Leadership Conference and saw great success.