Reaching The Untethered Consumer - Forbes - 0 views
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Mobile Marketing:
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Brands that master mobile marketing don’t think of it as yet another channel; they recognize that it’s part of an integrated, multi-channel brand experience.
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Rather than becoming mono-focused on a single tactic – the mobile app, for example – think about how your customers use their devices and how you can employ the breadth of mobile tactics to reach them – from apps and QR codes to SMS and mobile coupons to mobile payments and augmented reality