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Contents contributed and discussions participated by slain006

slain006

Cybersecurity In the Hospitality Industry - 0 views

  • Like other industries that traditionally underinvest in cybersecurity, the hospitality industry has recently come under increased attacks from cybercriminals.
  • attracts new customers, and streamlines operations, bringing huge opportunities
  • While restaurants and hotels serve guests, they are also serving up valuable credit card and personal data to cybercriminals without even knowing it.
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  • Despite most attackers focusing on card data, increasingly they are looking at your loyalty programs
  • Unless hospitality businesses protect themselves properly with a proactive cybersecurity strategy, all of this data is vulnerable to exploitation by organized cybercrime.
  • A key activity is to ensure a business has been properly audited from a cybersecurity perspective. You need to properly audit your IT infrastructure, your POS systems, and ensure all endpoint software is up to date and properly patched. 
  • In addition to ensuring that POS terminal software is up to date and properly patched, make sure that you are following government-mandated and PCI compliance standards for these terminals. 
  • Train Employees
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    Article talks about how cyber hacking is at an all-time high in the hospitality industry. Two main areas that hackers look into the most would be loyalty programs and POS systems as they have more important data. It also talks about how companies can do in order to better protect themselves such as firewalls.
slain006

Data Security in Hospitality: Risks and Best Practices - 0 views

  • From the perspective of cybercriminals, hospitality appears to offer an ideal target vector for conducting crimes such as identity theft and credit card fraud due to the existence of multiple databases and devices containing both Payment Card Information (PCI) and Personally Identifiable Information (PII).
  • five of the biggest data security concerns in the hospitality industry and highlights some best practices for protecting hospitality data.
  • Data Security Concerns in Hospitality
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  • complex ownership structures
  • groups may use different computer systems to store information, and the information can also frequently move across those systems.
  • Reliance on Paying By Card
  • t was reported in 2017 that out of 21 of the most high-profile hotel company data breaches that have occurred since 2010, 20 of them were a result of malware affecting POS systems.
  • can go unnoticed for months.
  • High Staff Turnover
  • In the U.K., for example, the job turnover rate in hospitality is as high as 90 percent.
  • challenge to maintain teams of well-trained staff.
  • Compliance
  • Insider Threats
  • t involves employees selling data to third parties without the knowledge of the organization that employs them.
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    This article explains how data security is at an all time high in the hospitality industry. Focuses on the 5 security concerns and what are some practices that leadership can help employees detect when someone is trying to hack into sensitive information. Also, making sure employees are in compliance with company policy when leaving the company if they have access to sensitive data and making sure employees are not using to their advantage when leaving the company.
slain006

What Is Green Computing? | IBM - 0 views

  • Green computing (also known as green IT or sustainable IT) is the design, manufacture, use and disposal of computers, chips, other technology components and peripherals in a way that limits the harmful impact on the environment, including reducing carbon emissions and the energy consumed by manufacturers, data centers and end-users
  • reducing electronic waste and promoting sustainability
  • The information and communication technology (ICT) sector is responsible for between 1.8% and 3.9% of global greenhouse gas emissions
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  • Cost savings from reducing energy use may eventually be realized, as well.
  • setting up hot and cold aisles is an important step toward greener computing because it reduces energy consumption and optimizes heating, ventilation and cooling.
  • 3% of annual total energy consumption
  • employing the power management features reduces energy consumption, as does adjusting the screen brightness.
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    This article explains what green computing is and how it is impacting businesses in order to reduce energy consumption. Provides us the evolution of green computing and how the Environment Protection Agency decided to promote and recognize energy consumption.
slain006

7 Advantages of Digital Marketing in Hospitality Industry - Hotel Intelligence - 0 views

  • Most of the customers in this industry are social travelers and tourists, who spend a lot of hours online researching on places to visit, hotels to book, and restaurants to dine in
  • become the best way to get in touch with potential customers, establishing a brand, and developing a group of loyal customers.
  • 1. Content marketing
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  • The key issue in this strategy is to get the content right.
  • 2. SEO
  • Currently, over 80% of internet traffic originates from search engines.
  • The strategy itself involves a lot of technical workings.
  • market research on the keywords used by customers seeking your service.
  • 3. SEA
  • Making it to the top of search results pages can be a tedious and time-consuming task.
  • 4. Expand your social media presence
  • The social media marketing strategy will, therefore, aim at reaching users of all social networking sites including Facebook, Twitter, Instagram, Snapchat, Pinterest, and LinkedIn.
  • 5. Email marketing
  • Email marketing requires creativity.
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    This article goes into depth about the advantages of going into eMarketing in the hospitality industry. The article talks about different types of eMarketing and the strategies behind them in order to retain customer attraction. One of the major type of eMarketing that we have seen that impacted the world on a greater scale would be social media platforms.
slain006

How Virtual Reality (VR) is Transforming the Travel Industry | Revfine.com - 0 views

  • Although VR has a long history, it has come to the forefront of mainstream consumer technology
  • While many virtual reality applications centre around entertainment, the technology is also being utilised by marketers in a number of interesting ways.
  • Additionally, many businesses are experimenting with VR-based user interfaces, replacing traditional computer or mobile interfaces.
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  • customers are looking to purchase experiences, rather than products,
  • Many hotels and travel companies are now providing virtual reality elements on their websites or apps
  • ‘try before you buy’ option
  • VR Applications in the Travel Industry
  • 1. Virtual Tours of Hotels
  • . The key benefit of this is that it allows potential customers to experience what the hotel looks like before they arrive, offering more transparency than standard images.
  • 2. Virtual Booking Interface
  • Effectively, this replaces the need to use a traditional computer mouse, or touch screen, in order to make a hotel or flight booking.
  • 3. Virtual Travel Experiences
  • offering hotels, travel agents, and other businesses within the tourism industry the opportunity to provide prospective customers with a virtual travel experience.
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    This article talks about how virtual reality and augmented reality and transforming the travel experience within the hospitality industry. Hotels and travel companies are now using devices or using 360 tour of hotel rooms as if guests were actually inside. Also, this is considered a way for customers to try before actually making a booking.
slain006

The Latest Technology Trends in the Hospitality Industry in 2022 - 4 views

  • Voice search is a growing technology trend within hospitality because a growing number of guests or customers are turning to voice search in order to find hotels, restaurants and cafes, so it is worth taking the time to properly capitalise on this
  • have become more popular in retail settings, while mobile check-ins have emerged in hotels, restaurants and airports.
  • Technological advances have played a significant role
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  • . Aside from speeding up payments and improving customer satisfaction, contactless tech is also easily compatible with loyalty programmes.
  • the rise of robotics and the use of robots to carry out tasks traditionally performed by humans.
  • d chatbot will answer the most common questions without the need for any human involvement.
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    This article talks about the different types of technology created based on the trends in the world of the hospitality industry. Hotels are not trying to continue to be a competitive with technology that appears to clientele. Not only it will entertain guests, but also assist with improving operations and accuracy.
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