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Contents contributed and discussions participated by rpere092

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Why should hoteliers bet on video marketing? | By Estefania Escobar - 0 views

www.hospitalitynet.org/...4078534.html
shared by rpere092 on 02 Oct 16 - No Cached
  • As consumers use any screen to consume content, the video should gain a space in your marketing mix in order to have an effective strategy.
  • For example, around 85% of YouTube travel searches concentrate on destinations, activities, points of interest and general travel ideas.
  • Seasonality is also relevant for videos, as travel search peaks in March, July, and October in YouTube, and Google.com travel searchers are mainly related to brands and purchases.
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  • As videos are easier to the consumer when compared to written words, it's a fantastic way to convey key messages in a clear and appealing manner. Connecting to the emotional needs of travelers is essential. Although travelers can be interested in guest-generated content, most watched videos come from brands or professionals.
  • The first step to include video in your marketing efforts is to choose the platform you want to use to share the content, as each platform has different characteristics and audiences. YouTube leads the top of mind and viewers, with over a billion users watching content on the platform. Hoteliers can upload content for free and it's up to the video producers to decide length, quality, and other details. Additionally, videos in YouTube can be easily shared in social media and blogs.
  • Hoteliers can share their videos from other platforms, or upload videos directly to Facebook, or create their own live streams. In Facebook, native content tends to perform better and reach higher numbers of people. Other social media platforms include Snapchat and Instagram, where predominant content relates to lifestyle, personal experiences and aspirational content.
  • As digital video expands and becomes an important source for guest journeys and travelers spend more time than ever watching videos, hoteliers should consider expanding their own marketing strategy to tell stories, enrich their brand, to ultimately inspire and engage with today's travelers.
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Marriott's Acquisition of Starwood Receives Antitrust Approval in China; Marriott and S... - 0 views

www.hospitalitynet.org/...4078329.html
shared by rpere092 on 26 Sep 16 - No Cached
  • As this was the last regulatory approval required to complete the merger, Marriott and Starwood are now able to proceed with closing the transaction and expect the transaction to be completed before the market opens on September 23, pending satisfaction of customary closing requirements. Upon closing, Marriott will solidify its status as the world's largest hotel company.
  • Starwood expects its shares will cease trading on the New York Stock Exchange before market open on September 23, 2016. As previously announced, Starwood shareholders will receive $21.00 in cash and 0.80 shares of Marriott International, Inc. Class A common stock for each share of Starwood Hotels & Resorts Worldwide, Inc. common stock.
  • Assuming that the transaction closes as expected, former Starwood shareholders will be entitled to receive Marriott's quarterly cash dividend of 30 cents ($0.30) per share of Marriott common stock that Marriott's Board of Directors declared on September 13, 2016 and which is payable to all Marriott shareholders of record at the close of business on September 23, 2016.
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  • The parties' plans for closing the merger transaction and delisting Starwood Hotels & Resorts shares are "forward-looking statements" within the meaning of U.S. federal securities laws, and are not historical facts.
  • rpere092 on 26 Sep 16
     
    This article showcases the possible merger of Starwood Hotels and Marriott International. Per the article, the merger has not been confirmed but if and when it goes through, Marriott will become the world's largest hotel company.
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Agilysys Sponsors Research on Next-Generation POS Systems - 0 views

www.hospitalitynet.org/...4078268.html
shared by rpere092 on 19 Sep 16 - No Cached
    • rpere092
      rpere092 on 19 Sep 16
       
      This article explains how Agilysys, a global provider of next-generation hospitality software, sponsored a research that studies the needs of food and beverage operators. The next-generation POS can benefit the hospitality industry in a multitude of ways.
  • Many solutions also incorporate inventory control functionality, pay-at-table processing, employee management tools, reporting capabilities and seat reservations management.
  • the document reveals how food and beverage service operators are looking to next-generation point-of-sale technology to improve efficiency, enhance guest satisfaction and increase revenue.
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  • Agilysys, Inc. (Nasdaq: AGYS), a leading global provider of next-generation hospitality software solutions and services,
  • "Although every food and beverage services organization has its own unique needs and preferences, any restaurant that wants to remain competitive must implement point-of-sale technology that does more than merely accept payments,"
  • "Next-generation POS systems play an integral role in streamlining operations and enhancing the quality of the guest experience, both of which lead to revenue growth. This study clearly reveals a vast array of compelling reasons for restaurants to upgrade their point-of-sale technology as well as advice for maximizing the value of their POS investment after implementation."
  • This research emphasizes the importance of the point-of-sale system in streamlining operations and increasing revenue while also providing a roadmap for restaurant operators as they consider implementing next-generation POS technology."
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SUBWAY® Digital Grows Global E-Commerce Capabilities W - 0 views

www.hospitality-industry.com/...obal-e-commerce-capabilities-w
shared by rpere092 on 10 Sep 16 - No Cached
  • the new team will be dedicated to the expansion and customization of unique e-commerce and omni-channel platforms for the sandwich chain.
  • SUBWAY® Digital is building the framework for a comprehensive digital strategy around the world. With the creation of SUBWAY® Digital, the newest division for SUBWAY® restaurants, the brand is looking to add at least 50 jobs this year, and up to 150 total over the next few years, including five on the new team in Vancouver.
  • “Being the only provider that has deployed online ordering at such a large scale, in multiple countries, has put us in a great position to pursue our mission of providing convenience while bridging the in-store and online experience for brands and customers alike - a real omni-channel approach,” says Jason Strashek, Avanti’s founder and CEO.
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  • “This reinforces our commitment to attracting top technology and digital marketing talent,” said Carman Wenkoff, SUBWAY® restaurants CIO and Chief Digital Officer. “This will bring our commerce platform of enhancing engagement and building loyalty to the next level and will allow us to deliver value to the market quickly.”
  • Avanti Commerce is an Order, Payment and Customer Engagement platform for restaurant chains of all sizes. By empowering the customer to Order & Pay at a time and location of their choosing, restaurants help mitigate capacity constraints while strengthening customer loyalty and driving recurring purchases.
  • The innovative platform extends a restaurant’s storefront through Apps, the Web, and other innovative customer facing channels… Anytime, Anywhere. 
  • rpere092 on 10 Sep 16
     
    This article show cases Subway Digital's recent acquisition of a 20-person team from Avanti Commerce. This team's main focus will be the expansion and customization of an innovative e-commerce and onmi-channel platforms. Apart from that, the team is also developing a new program for in-restaurant kiosks.
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Smart idea: Schwartz hotel green initiatives - Spice News: Special Events, Product Laun... - 0 views

www.spicenews.com.au/...hwartz-hotel-green-initiatives
shared by rpere092 on 04 Sep 16 - No Cached
  • rpere092 on 04 Sep 16
     
    This article is showcases a hotel group, Schwartz Family Company, based out of Australia that are taking on several green initiatives and trying out incentives for their guests. The hotel group already has set green initiatives in majority of their properties, and some of them will include charging stations for electric cars, over 300 solar panels, and ambient room controls for the A/C and lights. The hotel group hopes their guests will drive to their properties more, knowing they can recharge for free - that's a big incentive in today's world.
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Ingenico Group and Datacap Deliver Seamless and Secure Pay-at-the-Table Solution to the... - 0 views

www.businesswire.com/...amless-Secure-Pay-at-the-Table
shared by rpere092 on 25 Aug 16 - No Cached
  • “In addition to improving our customer experience, the Pay-at-the-Table solution provides a number of benefits for our business and employees, including increased efficiency and table turnover. With the Pay-at-the-Table solution, we’re also able to offer our customers curbside pickup, allowing them to receive their food and pay without needing to leave their car, which many of our customers take advantage of.”
  • rpere092 on 25 Aug 16
     
    This article showcases the benefits Uncle Oogie's Pizzeria chain has seen since the installation of Ingenico's Pay-at-the-Table stations. Along with Datacap Systems technology, the new stations are very effective in the restaurants and have shown positive results in various areas. These terminals have increased profitability as a result of high table turnover, reduced wait times, increased customer service, and improved business efficiency. All of Uncle Oogie's payment transactions are encrypted via a multi-layered security approach.
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