Software, hardware, information
management, and telecommunications systems have allowed for the
processing and flow of information among organizations in the travel
industry. Many sources claim that the way in which tourism
organizations take advantage of IT tools will determine their future
success in the marketplace. The tourism industry and the World
Tourism Organization (WTO) must consider the importance of the IT
trend by implementing an effective IT system for marketing,
distribution, promotion and co-ordination of the industry as a
whole. It is crucial that tourism enterprises take
advantage of the emerging technologies in order to improve
management abilities and develop sound business plans focusing on
the most efficient means of delivering value added products/services
to customers. In this respect, tourism organizations
will be able to maintain a competitive advantage over those who are
not technologically advanced.