This article about disruptive innovation explains how the global pandemic COVID-19 affected the global economy with widespread lockdowns businesses had to change the way people work. As a result, the hospitality and tourism industry and many other businesses started investing in new technologies and systems to regain business in the era of the global pandemic. Disruptive innovation is necessary when things aren't working the way they are supposed to because businesses have to keep evolving to serve customers proficiently and efficiently. Therefore, businesses need to strategically invest in new technology to keep their operations open and continue making profits. Disruptive technology is vital for businesses because it helps businesses advance, and people can learn to adjust to new ways things are being done. During the post- pandemic, businesses use disruptive technology, making it easier for people to adjust to new ways and regain their business. People are adapting to disruptive technology, and it is becoming easier and more effective for them to make contactless purchases and payments. Nowadays, with disruptive technology, there is streamlined messaging which provides automated communication with customers, and businesses are finding ways also to do marketing automation in which they are retargeting customers. Hospitality and tourism are industries where people enjoy connecting with others, and disruptive technology takes away being personal with customers. Still, it is helping to bring businesses back to life.