Proximity Marketing Soars Local Businesses: A Case Study | MarTech Cube - 0 views
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Proximity Marketing Soars Local Businesses: A Case Study
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邻近市场营销(也称为超本地市场营销)就是要在适当的位置和适当的时间吸引适当的受众。它包括使用基于位置的技术,通过超个性化广告或基于与零售商店或本地企业之间的亲近度和潜在客户的交流来针对潜在客户,从而使他们能够立即做出购买决定。
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A group of technologies is used in proximity marketing such as: Bluetooth Low Energy (BLE) Beacons or Beacons Wi-Fi Geo-fencing Radio-Frequency Identification (RFID) Near-Field Communication (NFC) QR Codes