https://www.hospitalitynet.org/opinion/4050985.html

This article on Proximity marketing as one of the most effective advertising tools to become available for hoteliers is very interesting. By using Bluetooth-enabled marketing, hotels and their advertisers can now offer promotions to guests after check-in, directly onto their mobile phones.

Proximity marketing offers hoteliers capabilities that traditional advertising never could, which is why it is such an effective marketing tool.

Check it out.

This was an interesting Article about the AR/VR relative to the hotel business. It would seem that the biggest challenge today is simply awareness of the option. Then it will be to get guests engaged in using it.

At present the major factors that drive the demand for AR and VR tourism are the increasing awareness of AR/VR, advances in technology, and rising consumer spending on these innovations.

https://www.prnewswire.com/news-releases/global-distribution-system-gds-market-to-rise-at-cagr-of-4-3-during-forecast-period-2022-2031--notes-tmr-study-301608190.html

The global distribution system (GDS) network experienced transactions between travel industry service providers, mainly airlines, hotels, car rental companies, and travel agencies grow to $4.7Bn in 2021. It is expected to grow at a 4.2% rate over the next 10 years.
"The rise in demand for better GDS in the highly competitive hotel and tourism industry is anticipated to open up new prospects. The hotel and tourism industry is expected to account for a global distribution system market share during the forecast period."

The GDS mainly uses real-time inventory (e.g. number of hotel rooms available, number of flight seats available, or number of cars available) from the service providers. Travel agencies traditionally relied on GDS for services, products and rates in order to provide travel-related services to the end consumers.
There was a article that I would find concerning if I were an owner of the GDS network, which was the raise of GTS. Google has been coming on strong in the travel sector and I would be concerned at the accuracy of the forecast for the GDS.

https://www.computerweekly.com/feature/Cloud-storage-data-residency-How-to-achieve-compliance

This article explains how and where data in the cloud "lives." It helps the reader understand what is behind the term "cloud computing."

one of the direct references from the article is "Where data is physically stored is "data residency" which cuts across many data privacy laws, regulations, and even organizations' terms and conditions."

Another quote from the article is,
"In the cloud, data can be stored anywhere. The concept behind cloud computing is that providers can allocate workloads and resources to fit their own technical and practical requirements."

https://hoteltechreport.com/news/hotel-tech-trends-2022

While I don't agree with all 8 of the disruptive trends the article referred to, I found it very applicable to today's environment. One statement in particular that I thought was significant was...

"data has become the world's most valuable resource."

I could not agree more. I think that the hospitality business (prior to covid) was behind the times in embracing technology and understanding that data-driven decisions are not only the best way forward but the only way. Understanding our customers today is more of a priority than ever before in our industry, be it, hotels, restaurants, travel agents, or anyone of the many industry service providers.

The article went on to state, "Data can fuel smarter marketing campaigns, inform your pricing, and help you capture a higher market share than your competitors by knowing your guests on a deeper level."

This is true at every level and culmination is what it will take to be a successful hotelier in today's industry.