First movers must deal with far more unknowns, given the idea is untested in the market. First movers have far less data to leverage for decisions making. First movers have fewer opportunities for collaborating with other professionals who might add value to the idea. First movers will have a more difficult time assembling a team that can execute, because more than likely there are few people available with the experience needed. First movers will often find it difficult to lead, as the business inevitably will hit bumps and meet hurdles that will require consistent adaptation and even deciding to pivot entirely.