How AI is Transforming the Event Planning Space One Conversation at a Time - 0 views
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Karyn on 25 Jun 20This article discusses the use of AI technology in the event planning sector, concluding that AI can be used as chatbots interfaces, data collection tools, and recommendation engines for event planners, to make the event planning process much faster and easier.
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Karyn on 25 Jun 20Used properly, AI technology can lead to enhanced experiences for guests and a more streamlined and efficient process for event planners, and extremely useful feedback data. AI technology is increasingly being utilized by many businesses and investments in smart technology is increasing across industries. The article states that by 2020, about 80% of business plans will include the use of chatbots and the event planning industry will do the same.
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Karyn on 25 Jun 20Here is why and how: --AI technology is easy to implement at a low cost --They are easy to "plug" in and incorporate and suitable for any size events --A chatbot is a great solution for engaging with guests easily at lower cost and complexity, although it seems the idea of creating a dedicated app for a smaller event may not seem necessary --Consider that a chatbot build for marketing purposes will cost small and medium sized enterprises about $3000-$5000 --However they can then be implemented for any event format within a particular business niche, so consider the investment may be worth it --Especially since they can be quickly trained to engage guests and answer frequently asked questions or to direct guests to the correct solution or person, 24 hours a day, so the need for support staff 24 hours a day is eliminated, or it allows a better experience if, for any reason, a guest needs help during non-business hours, and can even escalate guest situations at any time to management. --It can provide insightful information for guests, such as matching a guest with the best sessions for them, based on their interests, contacts, or any other useful information, taking away the need for the guest to analyze and plan their day based on an overwhelming complicated schedule --Eliminates the need for the guest to carry around a large schedule and try to plan their day accordingly --Not only can the AI technology automate recommendations for the guests, it can also automate recommendations for planners, taking away the need for planners to manually sift through a variety of sources, send outreach emails, etc.
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Karyn on 25 Jun 20On that note it makes it easier to match planners with appropriate vendors as well. Both of these are considered the AI matchmaking function. The chatbot can also unite fellow guests with similar interests or experiences and give them a place to virtually meet each other, and Facebook has launched chatbot extensions. A company called PubNub allows a business to build its own chatbots from scratch.
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Karyn on 25 Jun 20Instead of having to download yet another app, chatbots allow users to connect through apps they've already downloaded (like facebook messenger), or other popular apps. And of course all of this data and interaction is collected and can be analyzed by event planners to streamline and enhance business, increase revenue, and increase guest satisfaction based on recommendations from the AI technology.