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Contents contributed and discussions participated by Jessica Rodriguez

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4 Tested Mobile Tactics to Grow Your Restaurant's Business - Smart Insights Digital Mar... - 0 views

www.smartinsights.com/...grow-your-restaurants-business loyalty mobile app phone food restaurant technology hospitality
shared by Jessica Rodriguez on 01 Oct 17 - No Cached
  • Customer engagement is crucial when it comes to millennials.
  • Mobile food ordering apps are quickly becoming an excellent investment.
  • Loyalty programs are becoming a must.
  • ...1 more annotation...
  • Mobile is just another means of connecting with your customers in a more direct way than you were able to before
  • Jessica Rodriguez on 01 Oct 17
     
    Week 6 Diigo - This article was all about how the use of mobile devices can grow a restaurant's business. The four tactics that were discussed were engaging with customers on their level, offer mobile ordering,stay connected with customers, and offer loyalty programs. Engaging with customers includes posting and responding to customers on social media websites, creating a personal connection with customers. Offering mobile ordering allows for customers to have quick and convenient access to your food. This gives them the ability to still choose your restaurant even if they are on a time crunch. Staying connected with customers involves sending out reminders to customers about specials, coupons, etc to encourage them to remember your restaurant and choose to go to it. Lastly, offering loyalty programs will encourage customers to visit your restaurant more than usual just to receive the free perks that come with the loyalty program.
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The High Risk of a 'Wait and See' Approach | Big Think - 1 views

bigthink.com/...isk-of-a-wait-and-see-approach wait approach technology hospitality hotel
shared by Jessica Rodriguez on 01 Oct 17 - No Cached
  • seems less risky.
  • In reality, a “wait and see” approach has much more risk than the action being avoided
  • Today, new competitors can emerge rapidly, and they can even be from another part of the world.
  • ...12 more annotations...
  • Geography is increasingly less of a hindrance.
  • eography is increasingly less of a hindranc
  • if you don’t initiate the transformation, someone else will.
  • transformation
  • transformed
  • transformed
  • transformed
  • transformed
  • For example, suppose someone suggests that your company have its
  • website redesigned. You may immediately shoot down the suggestion and say, “No. We’re not investing in that. We already have a website that works just fine.” It seems that the expense of creating the new website comes when you say “yes.” It’s less expensive to “wait and see.”
  • Because technology is increasing so fast and because we are in a period of rapid transformation are the exact reasons why you can no longer “wait and see” what will happen.
  • If you don’t do it, someone else will.
  • Jessica Rodriguez on 01 Oct 17
     
    This article summarizes the "wait and see" approach and explains why this approach is no longer effective in the business world today. Technology is far too advanced for competitors to not have the ability to hop onto new ideas as soon as possible. Waiting and seeing will put your business incredibly behind since guests will begin to use those companies who have been using the newer approaches first.
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Chili's Has Installed More Than 45,000 Tablets in Its Restaurants - The Atlantic - 0 views

www.theatlantic.com/...372836 hospitality technology restaurant unattended pos tablets
shared by fischerc014 on 14 Sep 17 - No Cached
  • Have you ever felt that, for making these decisions, your server was sort of judging you? 
  • wants to remove any friction that might separate you from your whims
  • without the pesky interference of a human.
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  • That doesn't necessarily herald the end of human-centered food service
  •  The Chili's version of the Ziosk menus is programmed to have images of dessert (a molten chocolate cake, say) pop up while customers are still eating their main courses. This has led, Chili's says, to a 20-percent increase in dessert sales. (Ziosk claims a 30-percent dessert-sale bump for its clients overall.)
  • de-humanizing the restaurant is, it turns out, good busines
  • That's in part because the tablets set defaults for tip amounts. The machines automatically suggest a tip of 20 percent
  • active attempt to minimize the interaction Chili's customers have with human
  • Jessica Rodriguez on 14 Sep 17
     
    I love this article because it presents such a positive view of the unattended POS system in a restaurant setting. It poses human interaction as a nuisance which prevents customers from ordering more food. The way that it is explained is that the device will not judge someone for asking for too much or customizing their order too much, so customers feel more powerful in ordering exactly what they want. The article also provides several statistics showing how Chili's has increased their appetizer and dessert sales by using these tablets. The advertisements that are displayed on the machines lure customers into ordering more of these items.
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Why GDS will remain a crucial booking channel for hoteliers in 2017 and beyond - 0 views

www.sabrehospitality.com/...remain-crucial-2017-and-beyond
shared by aycasa on 08 Sep 17 - No Cached
  • GDS bookings increased by 11.6 percent year over year from 2015 to 2016 in a sample of over 6,000 hotels worldwide.
  • offline sales will continue to dominate the marketplace in 2017.
  • Despite some high-profile mergers in recent years, a host of new brands and the growth of the sharing economy mean that the hospitality market will remain fragmented for a long time to come.
  • Jessica Rodriguez on 08 Sep 17
     
    This article explains how bookings through the GDS system have been increasing throughout the years. Based on the increases from 2015 to 2016, it was projected that it will continue to increase going into 2017 and the years ahead. This article should be used as a form of advice for hoteliers. It is explaining that although online systems are growing, there still needs to be focus on GDS. This means that each company needs to focus on each system and determine which system is being used most specific to their brand.
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Marriott International Selects Cloud-based MICROS OPERA as Its Next-Generation Property... - 5 views

www.prnewswire.com/...rica-properties-204731811.html opera PMS Marriott software
shared by Jessica Rodriguez on 17 Sep 13 - No Cached
    • Jessica Rodriguez
      Jessica Rodriguez on 22 Aug 17
       
      As a current Marriott employee, and a former Trump Luxury Collection employee, this change that is being implemented is HUGE. While working at Trump National Doral Miami as both a Front Desk Agent and a Rooms Controller, I spent much time operating the Opera PMS system on a day to day basis. When I started working for Marriott, and started using the FOSSE system (the system created by Marriott for Marriott properties), I immediately noticed an obvious difference between the two PMS systems. FOSSE is an extremely outdated system which is solely operated by the keyboard, especially using the function keys. The amount of things you can do with the system is very limited, and for a hotel company as expansive as Marriott, it was so odd to me to see it being run by such an archaic system. As I highlighted in the article, Opera has the capability to provide hotel employees from basically every department to input information into one system that could be accessible to everyone and can be configurable to meet the needs of any specific property.
  • From handling reservations to managing accounting and billing, OPERA offers a feature set that can be configured to any hotel's requirements.
  • Marriott International has expanded its partnership with MICROS by selecting the hosted MICROS OPERA Property Management System (PMS) as the property management system (PMS) to be used in all Marriott brands worldwide.
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  • increase productivity, drive sales and customer satisfaction, and boost profits.
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