Hoteliers are leveraging technology to connect with guests before they even arrive on-property, leading to an enhanced guest experience and, in some cases, a boost to the bottom line.
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shared by jmelilli on 16 Feb 18
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HNN - Hoteliers use tech to communicate with guests pre-stay - 0 views
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The technology connects to the PMS and allows the team to communicate with guests and offer ancillary services that could help drive revenue.
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Every guest whose contact data is recorded in the system will receive a standard pre-arrival email containing information about the weather or events going on in the city, he said. The email might also include an offer to make a reservation at the in-house restaurant, creating an opportunity to drive ancillary revenue.
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While that initial email goes out to everyone in the database, Sauceda said the tool gives the ability to segment guests and target information.
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“We can click a box and send the email only to wine-lover guests. We can customize it,” Sauceda said.
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Sauceda said hoteliers have many opportunities to install technology platforms that sometimes it can be difficult to keep up with them all. However, if a hotel is moving down the path of installing new technology, he said leaders need to really vet their partner vendors.
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In this article marketing software that hotel's can use to send pre-arrival emails to guests is discussed. This type of contact allows hotels to increase revenue by offering additional services or upgrades as well as create detailed profiles about their guests. These profiles can be used to further segment and advertise as well as just improve the guest experience.
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Amex GBT buys Hogg Robinson, tech integration at heart of £400M deal | Phocus... - 0 views
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Amex says the deal will allow it to combine two "advanced travel technology and development platforms" in a bid to create more products and services to the pair's corporate customers.
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Amex GBT CEO Doug Anderson says: "The technology roadmaps of each business provide a powerful platform from which to drive future innovation. We will deliver a superior client and traveller experience through fully-integrated travel management solutions, including booking and expense management products."
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The acquisition marks a reasonable shift in the power base of the major corporate travel management companies.
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Expedia sets sights on legacy tech with ambitious 'travel platform' for hotels - tnooz - 0 views
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The company’s reach gives it plenty of opportunities to challenge the solutions’ business of the legacy players, something that the company is eager to do
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Expedia has always wanted to be seen as a technology company and often promotes its heavy investments in improving its products. But the ambition is greater than ever before, with the company building solutions for its ecosystem at a rapid pace.
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It will invest in a modern take on a PMS, develop a global revenue management platform, and use its data trove to provide real-time insights. All in the name of improving the economics and competitiveness of its hotel partners.
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Jolin promises a “zero operational tax on the property” and “seamless integration rather than having to learn another workflow.”
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This article discusses Expedia's continued mission to create different hospitality technology, including a PMS-type system called ALICE. This is a three part vision bringing competitive platforms in operations, revenue management, and utilizing the massive amount of booking data they are sitting on. While they have had a version of these same goals for a while now, at their recent partner convention there was renewed excitement and some impressive demonstrations.
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Investigation: How airlines gain an edge through pricing (Part One) | PhocusWire - 0 views
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These tactics are already employed by other industries (notably online retail), and with the increasing power of advanced analytics, airlines can profile customers in ways not possible just a few years ago.
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A proactive scrape of individual markets and testing of new price points would pinpoint the optimum market equilibrium.
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Amazon’s method, backed by a pricing team of 16 experts and 1,400 developers wielding two acres of underground servers operating with machine learning, generates custom prices based in part on an individual shopper’s attributes.
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Precise and detailed forecasts would allow a near-perfect calculation of an acceptable minimum price for the core ticket to capture the rest of a customer’s spending on ancillaries.
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And targeted, customized offers generated with the help of advanced analytics would create additional revenue streams.
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airlines can calculate exact profitability and the likelihood that the passenger will purchase ancillary products.
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This article describes the potential in the airline industry for practicing revenue optimization based on the data they collect from their customers and using it to tailor their prices. The argument is that these companies already have much of the data stored they just are not currently using it to its full potential in this digital age. The benchmark the author uses is Amazon. This is part 1 of a 2 part series.
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shared by jmelilli on 17 Jan 18
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HNN - Sustainability-conscious hoteliers purging plastic - 1 views
www.hotelnewsnow.com/...ious-hoteliers-purging-plastic
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The project reinforced the need for an initiative that Pfister launched about seven years ago to eliminate all single-use plastic straws at all of the Cayuga Collection’s eight luxury sustainable hotels in Costa Rica and Nicaragua
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Guests at the Sheraton Maui who dine at its poolside restaurants and bars also will notice that the utensils are out of the ordinary. They’re all “bio-based, made primarily with potato and vegetable starch and highly sustainable,” Yamazaki said.
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At Cayuga Collection hotels, where sustainability “is very much in the company DNA,” Pfister said there also are no lids on property. If a guest asks to take out food, there are biodegradable containers.
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Anantara hotels also have eliminated plastic water bottles from guestrooms in favor of reusable containers, Roberts said.
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Anantara hotels also have eliminated plastic water bottles from guestrooms in favor of reusable containers, Roberts said.
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“The best, of course, is when we not only get buy-in at work, but that our folks take initiatives home or, as is the case with the bamboo straws in Chiang Rai, other local businesses see what we have done and have joined the club, starting to order their own straws, which has turned a ‘crazy idea’ we took to a local village into a thriving community run business,” he said.
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He said he also believes that the brand’s sustainability efforts will build guest loyalty, and “in the future people will begin to preferentially choose truly sustainable hotel chains.”
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This article focuses on an effort by many luxury brands to eliminate the use of plastic single use straws to reduce their footprint and become more sustainably minded. They have moved to serve drinks without straws and instead supply biodegradable alternatives upon request. Some brands have gone even further and reduced, eliminated, and/or replaced plastic water bottles and to-go containers with their environmentally friendly alternatives. These changes have incurred costs that have either been passed on t or absorbed but have also created, in some cases such as the Cayuga's gardens bamboo straws, new business opportunities.
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HNN - Hilton enhances guest stays, recruiting via tech - 2 views
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Hilton recently announced its Connected Room platform, which allows guests to personalize their hotel stay by controlling things like temperature, lighting and the TV from their mobile device through the Hilton Honors app.
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“While they’re with us, we make their experience better, easier, more fun, more functional, but more importantly, how do we use technology in the digital side of the business when they’re not with us. … In today’s world, if we’re smart, there’s so many ways to connect with customers when they’re not with us.”
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Hilton is working with one vendor that uses an artificial intelligence engine to scrape the internet for everything it can find on a job candidate in a matter of seconds, Schuyler said. Hilton asks candidates if they mind if the AI engine sifts through their email accounts, and 75% don’t mind, he said.
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In this article, Hess describes the advanced technology and software Hilton is using and/or testing that was unveiled at their Innovation Gallery recently. From guest interaction, both on property and off, to recruitment and training tools, Hilton is investing in a more technologically integrated future following the success of its key app.