Six Ways Brands are Using Proximity Marketing Right Now | Beaconstac - 0 views
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Proximity marketing through Bluetooth is also known as beacon marketing.
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Malls, cinemas, restaurants, and even stores that provide free Wi-Fi make the customer spend more time on the premises, increasing the chances of spending more money. But, these aren’t the benefits that free Wi-Fi can provide to your business.
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People receive information from the items that have transmitters attached to them. Once a cellphone is near the article, the information will be transferred without using a Wi-Fi connection
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