Cyber attacks open more and more often and varied since cybercriminals are becoming more cunning and their methods more challenging to detect. This article introduces some types of strategies implemented to protect companies' businesses from cyber threats and cybercriminals. Including using Anti-virus software, firewalls, password managers (very useful while some even free), VPN, patch management program which not only for operating program but also for other applications running on your system, consider the email SPAM/Malware filters and security awareness training for the employee since "humans are the weakest link." An employee who accidentally clicks on the wrong link can put in motion a chain of events that results in a cyber breach. Finally, plan a 24/7/365 network and endpoint monitoring.

Social media are becoming increasingly popular as a powerful marketing tool. The article describes three ways in which the hotel industry can use social media to improve the quality of its products and services. Using that marketing allows hotels to effectively engage with clients at speed faster. Improving customer relationship management since this tool as a communication channel encourages greater transparency in consumer responses. Conducting reputation management, since this channel lets customers feel that they essentially engaged in a high-speed, personal relationship with the hotel and enthusiastic customers of the hotel may become "members" to build in the marketing team of the hotel.

This article explains what proximity marketing is, that marketing to customers and prospects in the right place at the right time, and how it works. Through a series of research data shows the development prospect of this marketing way. Introduce the most common technique used for this type of marketing is beacon，while also introduce some other methods and the reason why these technologies haven't been as popular as beacons, including NCF (near-field communication), QR codes, RFID (radio-frequency identification), and WiFi. The author also analyzes the benefits, which contains advertising, personalization, access to data, and increase usage of mobile apps, for companies to use this, as well as benefits for customers, such as a personalized shopping experience. Moreover, the writer rounded up some of the best-use cases of proximity marketing by big brands, including McDonald's, Amazon Go, and Walmart in order to give some idea for readers how this could be applied for business.

This article introduces the concept of robots and analysis the advantage and disadvantages of it combined with AI when boosting individual and businesses operating in the hospitality industry. It shows 8 examples of robots application in the hospitality industry, which including the front desk and storage service, chat, concierge, luggage purposes, translation, help travel agencies, and airplane security, and as butlers, and so on. Conclude that it improves the performance of task while lacking the ability to quickly adapt to circumstances and costs of investment and maintenance may be high.

This article shows the origination and basic functionalities of POS and the two types of categories now of this system in the F&B industry: Legacy POS and Cloud POS. Compared both from the perspectives of data stored, data access, type of payment, personalization level, and limitations. In the end, give the suggestion on how to choose the right one for business.

This article explores what hotels can do for their employees using the network. Some hotels used the network to help employees in need during COVID-19, such as helping furloughed workers with access to other jobs, helping employees use this time to learn skills, and so on. Hotels also building a powerful network for employees in order to connect them with the tools they need to succeed, expect can successfully recovery.

The author holds that the public have ambivalent attitudes of disruptive innovation，and the current understanding of its effects is inaccurate，the article mentions Uber and Airbnb as the example. This article gives the explanation that it is a form of breakthrough that takes place in a rapidly changing market. In the academic aspect, influenced by the theories of Harvard professor Clayton Christensen, It's different from continuous innovation Finally the author show 2 examples of potentially disruptive innovation in hospitality: 3D printers and virtual reality