LEED is developed by the U.S. Green Building Council (USGBC). Its responsibility is to promote sustainable building and development practices through a suite of rating systems for buildings that implement better environmental and health performance. There are two new LEED certified hotels opened in Los Angeles. One is the Shore Hotel. This hotel a Silver LEED (Leadership in Energy and Environmental Design) registered property that offers eco-friendly accommodations with stunning views of the Pacific Ocean. Shore Hotel owns some sustainable features such as 50% of construction waste was recycled or salvaged, wood used in the project is from sustainable forests, 10% of all building materials are from within a 500 mile radius of the project, 'Low flow' water fixtures, significantly reducing water consumption and native landscaping, reducing the extent of required irrigation. The hotel took significant measures to ensure that the design, construction and operation of the facility will reduce the impact on the environment. Another is Hotel Wilshire. It has the sustainable features such as use of building materials with high recycled content. For example, carpeting was made of recycled materials and installed without harmful VOC adhesives, high efficiency HVAC systems route heating and cooling throughout the building based on individualized, local controls using much less energy than traditional temperature control systems and all lighting is LED or compact fluorescent, significantly reducing electrical usage.

This article is about a hotel named Gainey Suites Hotel and how it applied the e-marketing strategy. Gainey Suites Hotel uses social media to tell its story and do the promotion. The hotel also relies on NORTHWIND-Maestro PMS for many areas of its online marketing strategy. This makes it very easy for them to create and implement effective online campaigns. Gainey Suites uses Maestro's ResWave booking engine on its website and social media pages like Facebook, YouTube and Twitter. The property's YouTube videos have links to its ResWave reservation module that drive business from guests who watch rich-media hotel presentations and book rooms immediately. The property also uses Maestro's eMarketing to notify guests of promotions and special packages. This way is much more effective than traditional one-size-fits-all approach. Besides, Maestro goes above and beyond PMS by delivering specialized tools and expert services that enable independent operators to maximize revenue and keep guests coming back.

"Terrorism and information technology breaches are familiar areas of concern on hotel security professionals' 2012 to-do lists."

This article talked about five important hotel security concerns in 2012. As more and more new technology applied in the hospitality industry, IT professionals now face with challenges and risks associated with the new technology. When asked for the areas of top concern for 2012, hoteliers consider the usual suspects still top the list: information-technology breaches and terrorism. Hoteliers interviewed for this report recommended focusing on t five areas during 2012. The first concern is IT. The hot-button issue within the realm of hotel-information technology is mobile and cloud technology. Hotels have to protect data and information, especially the financial data. The second concern is Terrorism. Hoteliers need to keep their staffs and travelers mindful of possible threats, but they don't want to scare them. Thirdly, a related threat is that of "skimmers," or devices that catch credit card numbers when consumers use them for payment. The problem primarily is contained to the restaurant industry, but it could spread to hotels. The forth is Liability and insurance fraud. These two related issues can double, triple, quadruple and quintuple corporate insurance premiums in the blink of an eye. The fifth concern: Security as taboo. "Security" still is something of a taboo in the global hotel industry. Hoteliers need to do a better job of "turning on the light" by talking about security openly and regularly at staff and association meetings

"Stop, look and listen before investing in hotel tech"

This article first reviewed the technology revolution in hotels. From the telephone, TVs, to today's mini bars and electronic door locks. Why hotels install more and more technology into guestrooms? Because the hotels believe the guest wants it, needs it, and it's become a way to stay competitive. However, the high technology gives brings them competitive advantages and also provides convenience for the guests, at the same time, it also carries a high cost with it. How to select the best technology and how to make best use of the technology? The author suggested the hotels should Stop, Look and Listen before investing in hotel technology. First, the hotels should justify the reasons to set the expensive devices. How to make sure the devices is useful and worth that much money? The hoteliers need to see whether the guests really want and need the technology. Consider very carefully the kind of tech you are deploying. Is it because you feel threatened by what your competitors are doing? Remember they may be on the wrong track. It is important for hotels to understand what the guests really want and need and before investing the new technology, the hotels need to stop, look and listen.

This article is about how to generate revenue from the hotel call accounting system. Travelers involve the business travelers and family travelers all need to keep in touch with others. Therefore, it is important for sophisticated hotel billing software to account for telephone charges, Internet usage, and equipment fees. Sometimes your telephone charges could account for a larger cost than the room rate. The article also compared the old call accounting system and the new ones. Old call accounting system would generally been left in the back room logging long distance call records from a PBX serial port. Nowadays, hotel managers become creative in using new call accounting modules or more appropriately a communication management system .Properly utilization of a hotel call accounting system can help hotel generate high profits. Proactive hotel properties use call accounting reports to determine calling patterns that show where guests are calling. These statistics help the hotel target marketing and negotiate better tariff plans. As hotel provides more communication facilities, the communication management system will be required to account for hotel cell phones, calls made with authorization codes, internet service, hand held devices and other guest amenities.

This article is about how the POS system works with the ipads. Nowadays, as the Apple products-ipad attract so many people, more and more restaurants notice that applying ipads as part of their point of sale system is a good decision. iPad users are running the terminals in a variety of POS system configurations, including those centered around remotely hosted software running at so-called "cloud" data centers, to which store-level devices communicate via wireless Internet connections. Many restaurant operators feel satisfied with the POS running work with the ipads. The ipads are attractive, and many guests are interested in the products. The most important, using ipads as part of the POS system, they can help speeds up the ordering process in the restaurant. However, using the ipads is not a perfect idea because there is a high cost associated with the high technology products. In my opinion, it is good the combining the POS system with the latest popular products. As on one hand this can make the restaurant more attractive, on the other hand, it is a good way to increase the service speed.

This article firstly reviewed the development of the PMS. Twenty years ago, the value of a PMS was in its computerized capabilities as properties began to switch over from manual systems. Ten years ago, the more valid comparison was between a DOS and a Windows-based system. And today the PMS has more functions and can do better for the hotel. As a hotel director compared the new PMS with the old one. The old PMS allowed only 20 or 30 letters for notes while the new one allowed him to review guest histories after checkout as well as to write unlimited guest notes on reservations. Lisa Jane Gibson, director of revenue management for the six Vintage Hotel locations, concluded three main trends with front and back of house systems. First is the wider use of technology to enable properties to run more efficiently. Another trend is more personalized interaction with guests. Finally, Gibson notes the upcoming deadline for all businesses to comply with the Payment Card Industry (PCI) mandate for specific security guidelines. The guest trend has an effect on the PMS, and the trend will lead the direction of the PMS product development. More and more people are becoming their own travel agents. The PMS is also very useful for the food and beverage management. The PMS can help the hotels or restaurants with tracking inventory and cost of sale as well as setting up and running reports for key areas of the business such as returns, refunds and promos. The new POS products can help the hotels save costs and cost saving becomes the hot topic for the new POS. For example, hotel management consultant Paul Lynch of PGL Consulting has been able to deliver a cost benefit of up to five to seven per cent on wage savings with H&L Canada Ltd.'s Workforce Management control system. Lynch initially used it to monitor staff rosters daily but now has embraced the package as a complete information and management tool for the sites that he controls.

This article illustrated that a creative way to produce electricity and at the same time to encourage guests to do sports. The Crowne Plaza Hotel in Copenhagen provides the guests with the equipments just like the bicycles. Guests will have to produce at least 10 watt hours of electricity - roughly 15 minutes of cycling for someone of average fitness. This is a new idea for the hotel to propagandize the green hotel concept and benefits of doing sports. The most important, the hotel uses the free meal to encourage guests to join this interesting activity. Actually, the hotel has already applied the solar panels to produce renewable energy. I think this is a fantastic idea. Firstly, in this environment friendly way, the hotel gets electricity. Secondly, it encourages the guests to do more sports and it is good for their health. As people nowadays do not pay enough attention to sports and this way can encourage them do some sports. Thirdly, it also put the "green hotel" concept into practice and in this way to encourage more and more hotels to generate new ideas to promote the environmentally friendly hotel development. Moreover, this new idea can help the hotel build a good image, as people pay more and more intention to the environment. The practice of the new idea is good opportunity for the hotel to advertise itself.

This article introduced the new website of the Four Seasons Hotel, what the new functions are added to the new website, and how the new website help the hotel attract new customers. There are some differences between the old hotel website and the new one. Six key features of the new website can respect the strengths of the new website which are Ease of booking, On the go, Access to review, Every property has a story, Location and Personalization. Four Seasons Hotel also unveils its Four Seasons Luxury Trend Report. Some of the insights from the report include: Luxury is back, Branding moves to the social sphere, E-commerce is king, The rise of the iPad. Nowadays, most customers choose to use website to get to know a hotel, so the website has a great meaning for the hotel. The website not only needs to have enough information, images, but some unique functions to attract customers and provide better service through the internet. Like the Four Seasons Hotel's new website, it allows for multi-destination, multi-hotel, and multi-person reservations, it will paint an authentic picture of the local culture, and it will collect guests' personal interests, related content and recommendations, this information will become available on a guest's next visit and over time, delivering a completely personalized experience. Four Seasons Hotel notices that E-commerce is the king, as Seventy-eight percent of the affluent participate in social networking sites, with more than half using social media to connect with a brand. The luxury consumer is increasingly going online to research and make purchases. It is important for the hotel the keep up with the latest technology such as the iPad. According to the Four Seasons Luxury Trend Report, One-third of wealthy consumers own a tablet or e-Reader. Four Seasons revenue generated from the iPad and other tablets has grown 200 percent from 2010 to 2011. The new technology has a close relationship with the hotel and the e-business.

This article is about how network works for the hotel. TravelClick is a leading provider that designs and produces websites for hotels. Each hotel can have its own unique hyper-local online storefront with information. The Red Lion Hotel is one of the cooperators with the TravelClick. TravelClick designed a special web and mobile platform for the hotel. The guests of the hotel can find the information such as where to have the best breakfast and where is the good place to go. The hotel will excite them to go out and enjoy and encounter. This can give the guests special experience and let them have much fun. The hotel aims to use this way to make a differentiation from other hotels. In my opinion, the competition of the hotels likes the battle, the hotel must differentiates itself from others and let the customers to remember it. The network can help the hotel a lot. It not only has the traditional function of making introduction and reservation, it also can be used for marketing. For instance, TravelClick will serve as Red Lion's agency of record in all matters impacting search engine optimization (SEO), pay-per-click (PPC) and display marketing. The resulting online experience will fuse mobile, social media and interactive map technologies. Make a good use of network can help the hotel manage itself well and attract more guests.

This article is about how network works for the hotel. TravelClick is a leading provider that designs and produces websites for hotels. Each hotel can have its own unique hyper-local online storefront with information. The Red Lion Hotel is one of the cooperators with the TravelClick. TravelClick designed a special web and mobile platform for the hotel. The guests of the hotel can find the information such as where to have the best breakfast and where is the good place to go. The hotel will excite them to go out and enjoy and encounter. This can give the guests special experience and let them have much fun. The hotel aims to use this way to make a differentiation from other hotels. In my opinion, the competition of the hotels likes the battle, the hotel must differentiates itself from others and let the customers to remember it. The network can help the hotel a lot. It not only has the traditional function of making introduction and reservation, it also can be used for marketing. For instance, TravelClick will serve as Red Lion's agency of record in all matters impacting search engine optimization (SEO), pay-per-click (PPC) and display marketing. The resulting online experience will fuse mobile, social media and interactive map technologies. Make a good use of network can help the hotel manage itself well and attract more guests.

This article is about technology of combining the room key with the iphones. Holiday Inn will test this technology next month. Though this is a creative idea, some people may feel skeptical to try the new room keys. As this technology is new, some guests may not accept that use the cell phone as their room keys and there are many questions come into being with this new technology. For hotels, they must think about the using guests' iphones as the room keys is optional or required. The article also illustrates how the iphone works and what will happen if the iphone is lost or stolen. Besides, more hotels will test this new technology and the technology will work with regular cell phones. In my opinion, combining the cell phones with the room keys is a good idea, because many customers today use iphones today, and almost everyone takes a cell phone when live in the hotel. It is convenient for the guests to use their cell phones as the room keys. This technology can give guests fast check-in because before the guests arrive, they will receive a text massage containing their room number and a unique and encrypted sound code that they'll use to unlock their hotel-room door. When they arrive at the hotel, they can directly go to their rooms. It also can reduce front desk's work. . However, security is still the main factor that the guests will concern and there are some risks if the cell phones lost or stolen. Besides, some guests may prefer to use traditional room key and may not accept the change. It relies on the Open Ways (the secured network) and can work with more brands of cell phones. I consider hotels can provide this technology for the guests as an option because some guests prefer the traditional room keys while some like the new technology.