Presently, 2.3 billion people are active on social media, and that number increases daily.

Companies should no longer debate having a social media presence but rather HOW to utilize the various platforms to increase the experience for your guests and value for your hotels

Most hotels are dependent on word of mouth and good reviews from loyal guests, which is what makes social media a natural marketing and branding tool

The possibilities become endless as beacons help to bridge the gap between the mobile event app and the attendee’s physical location.

Registration can become automated, thereby eliminating line-ups. Crowd traffic can be measured to determine the value of specific booth locations. Attendees can check in to a session simply by entering the room.

Another exciting potential of proximity marketing for event planners resides in location based-promotions. With beacons, planners can offer promotions or information via a targeted push notification when attendees draw near to particular booths or exhibitions

Today’s cloud POS systems are management tools that can be used to do everything from managing your inventory and suppliers to tracking employees’ activities — whether it’s hours worked or sales made. 

When used effectively, POS systems save time and money and have the potential to improve the entire staff management system. Here are the most common ways your POS system can help manage your staff. 

Easier time tracking

The traditional, legacy PMS is an on-premises software platform with features and functionality ranging from barebones to rich and very complex. These legacy platforms have a number of serious disadvantages: a) too expensive to install, train staff and maintain, b) their "all-in-one solution approach" stifles innovation and prevent quick adoption of new functionality needed to meet new guest requirements or sudden changes in the market conditions, like the contactless experience from last year, and c) as closed systems they are reluctant to open up to third-party integrations, applications and solutions, depriving the property and its guests from some very innovative and much-needed applications and services.

Some of the benefits of the cloud PMS are significant and timely: No upfront costs - its pay-per-use model makes it an operating expense (OpEx), which helps the constricted cash flow Easy to install, train staff and use which increases staff productivity Automation of many administrative tasks, saving the property team time and effort AI driven workflows and database management and intelligence Automatic software upgrades with minimum downtime and no extra cost No need for on-property IT support, which is getting quite unattainable in the post-crisis era Complete automation of redundant processes and tasks, allowing the property to operate with leaner staff The ever-changing data security requirements are handled by professional data security engineers at the cloud PMS vendor Provides guests with contactless guest experience and mobility. Upgrade and up-sell capabilities or easy integration with an upsells vendor, important in this depressed revenue environment Easy access to reporting and performance analytics from any device anywhere. Most importantly, an Open API for seamless, fast and free or low-cost connectivity with the myriad innovative third-party vendors out there. Ex. Oracle's legacy OPERA PMS has 400 API capabilities vs the OPERA Cloud PMS with 3,000 API capabilities.

he three main advantages of the OPERTA Cloud PMS over the legacy PMS:

contactless technologies are proving to be a game-changer for the industry,

The COVID-19 pandemic became a wakeup call for the travel and tourism industry to accelerate investments in contactless technologies like biometric check-in at airports and keyless hotel entry, which significantly reduces potential risks associated with physical touchpoints."

key use cases of contactless technologies promoting safety in the industry include thermal screening, automated hand sanitizers, mobile apps enabling touchless entry to tourist destinations and contactless payments