Hotel Industry Trend: Mobile Proximity Marketing Gives Hoteliers and Their Advertisers ... - 0 views
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Dhaval Khakhar on 09 Apr 12This article talks about the new tool for the hotels to reach out to their customers, an interaction with their guests only through mobile phones. and this shows that the future of hotel marketing is going to evolve even further. One of the reasons why this would be helpful is because of the way everyone communicates today. of all the mobile phones used today, 95% of them have bluetooth, and another interesting statistics is that 98% of guests switch on the television within five minutes of entering their room. hotels customers are primed for information and offers. Proximity marketing enables guest engagement, it offers what the guests want the most. This type of marketing has a tremendous potential of generating revenue, by establishing stronger roots of connection with their customers. So basically it provides instant connection, manage campaigns and transactions in real time, advertise smarter, no delivery fee and no privacy issues. all this along with growing customer acceptance of location based services will open new opportunities for the for proximity marketing, not only for hospitality but for others too.