Marriott uses Opera, a property management system. Opera is highly customizable and allows hotels to generate high sales and profits. Additionally, guest portfolios can be created and edited which allows Marriott properties to cater to their guests based on their previous purchases and desires.
This article discusses how technology is expected to grow and the ways in which it will play a role in the service industry. Hoteliers will adopt many new practices in the near future, some of which have already begun to do so. Even though a small percentage has adopted some of the more sophisticated concepts such as facial id or smart keys, it will become a commonality in the next few years. It is important to understand these new adoptions and expectations and have a plan on how to implement them into hotels in a successful, yet secure, manner.