Q&A: Southwest Airlines on its GDS, corporate business strategy | PhocusWire - 0 views
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announced deals to participate in the Amadeus and Travelport global distribution systems, providing content and full booking capabilities for the first time.
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We have such a great business-friendly product, such a strong schedule, and the policies and fares are so accommodating. But we've been harder to do business within terms of how you book, transact and settle and all of that kind of stuff.
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The shift away from our [basic booking request] and the basic approach to an industry-standard GDS is really important.
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This article focuses on the impact that two new GDS programs will have on Southwest flights and their cooperate progress. While they dive into other observations in the article, the main points are being made about GDS and how it is newly implemented in their company. Based on the GDS that is now with Southwest, they can now "provide content and full booking capabilities for the first time." This is important as they are trying to open their flights to make more Hawaii trips and this helps their cause. The reason that this article strikes me of such importance because it shows a real-life example of GDS being used to this day. GDS is still a prevalent force in the travel industry and while stated in the article that it will take some time to be fully operationally, the company still believes that it is a plus. When studying about GDS, there were many opinions saying it is not as relied on anymore as it once was. Yet as we have here, GDS is still here as it is being used to it strengthens and helping a major airliner like Southwest.