This article discusses proximity marketing within the hospitality industry. Proximity marketing is a growing useful tool. Hotels are among those utilizing proximity marketing. As noted in the article and highlighted in yellow, proximity marketing allows the hotel to reach there guest after they check in. Following check in your phone can be used as increased access to the hotel. Proximity marketing is an enhancement which leads to increased innovation. Per the article proximity marketing is one of the most effective advertising tools to become available for hotels. Through proximity marketing messages are transferred to the guest cell phone. The cell phone access has the ability to lead to increased revenue. The hotel and guest can interact in new ways. This form of marketing caters to guest engagement, provides a new method of communication and allows for guests to receive information. Proximity Marketing is an innovative tool that I believe will continue and grow as the years continue.

The article outlines the power of integrated back office solutions for hotels and hotel chains. The article was an interesting read and brought up many good points. I think the first line highlighted in pink is a critical position in the article. In hospitality we put a lot of involvement with the I.T department as they stated. It is critical for I.T to support and ensure the hotel management systems are reliable, HR is recruits effective and that the account software is reliable and secure. These systems are completed by the back office. The back office is important to a hotel chain. They work behind the scenes to get the job done. Back offices are required in order to increase productivity and complete tasks. While of course there are positives and negatives with anything, I think the positives of the back office are crucial. The positives include the system administrator is cheaper, integration makes system administration easier, the most complex back offices can run from anywhere and there is increased room for accelerated growth. Back offices are not guest facings so they can operate in a more relaxed environment. The work can be completed anywhere which increases accessibility. Back offices are a key to the industry which provide an important service for hotels.

The hospitality industry is a service driven industry. In order to enhance service menus are a current topic of concern. Through the benefits of technology traditional menus are being replaced by E-Menus, ipos, menu pad, deplooid, own point, imenu and many more. This article outlines E -Menus in the form of a tablet and its associated concerns for the long term. In traditional times menus were in the form of paper however, in today's day we are moving towards a technology based society. The core features of the tablet menu for a restaurant are noted as customization, visualization and engagement. A tablet menu allows for a restaurant to ditch the paper. This provides a change and the ability for your restaurant to stand out against the competition. It is however important to note, tablets should not replace the traditional server or waitress. As noted in our previous discussion topics I think technology should be used as an enhancement not a full replacement. As with anything there are both negatives and positives. The article notes theft, credit card security, breakage as several negatives to look out for. Tablet menus are a trend but not one that every restaurant will adapt. The restaurants who adopt new menu changes are able to take the risk. At the end of the day technology is great but also risky.

The article provides on outline on what a local area network is by definition. Although written in 2013 I think this article provides information that remains relevant today in 2018. The article provides a definition of local area networks along with a listing of characteristics and functions. I made notations in pink which define local area network and explain its purpose. As noted in the article, LAN refers to a particular region interconnected by multiple computers into computer groups. For example, LAN can be found in your office building, home and even school building. Through LAN there is a local domain server. I know that my office building works on a LAN as both my coworker and I have access to print from our wireless computers to the printer. The main purpose off LAN as noted in the article is to provide resource sharing and mutual communication. As a result of this purpose LAN services as the sharing of resources, data transfer, improving reliability and a form to easy distributor processing. LAN has many different characteristics. It is the job of all of the noted characteristics to work together to service its main purpose. Some of the noted characteristics to remember include its ability to run multiple services and ability to support a variety of communication transmission system. LAN is an important part of the hospitality industry.

The article outlines the importance of the management information systems. The significances, functions, types, considerations and misconceptions are discussed. The first sentence of the article which is highlighted in yellow is the most crucial part of the article. MIS does not function as one entity, MIS works to service the entire set of business processes and resources within an organization. As MIS combines information from multiple system it gathers an array of information. The more suitable information, the more data that is available to be retrieved in order to assist with positive decision making. The data gathered by MIS is critical for managers. As MIS offers a full circle approach the manager has all the tools available to make a final decision. As noted in the article the primary function of MIS is to help managers take action and answer questions. The article notes MIS is created based on business needs. As no two businesses are 100 percent alike there would be differences in MIS depending on the needs of your organization. MIS should only be used and put into action if it makes business sense for the organization. If the costs will not return positive numbers MIS may not be the option for our organization. If MIS is suitable and has the ability to assist with your daily activities it may be a positive solution for your business. The article ends its overview with misconceptions. One misconception revolving around MIS is that for success to be driven all data must to be used. While it is positive to have an array of information it should always be the manager's role to take in the information and use it as necessary.