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Contents contributed and discussions participated by Charlie Barrett

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Regent Hotels and Resorts Reveals New Platform Developed by Nucleus | News | Hospitalit... - 1 views

hospitalitytechnology.edgl.com/...form-Developed-by-Nucleus76936
shared by Charlie Barrett on 02 Mar 12 - No Cached
    • Charlie Barrett
      Charlie Barrett on 02 Mar 12
       
      E marketing through interactive sites is a growing trend. The explosion of the tablet and smart phone make the use of e marketing through these websites a newer quicker way to advertise to new target market. The younger generations will most likely get the majority of their advertisement exposure through social media, and other forms of emerging technology.
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- Royal Caribbean Launches New Online Portal for Meetings, Incentives - Successful Meet... - 2 views

www.successfulmeetings.com/...ortal-for-Meetings,-Incentives
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    • Charlie Barrett
      Charlie Barrett on 02 Mar 12
       
      The new technology is a great help to meeting planers when tring to sell the meeting space on the cruise line. With inventory, availability, and the ability to present proposals the cruise liner has created a very attractive site for meeting planners. Being the only cruise line to offer dedicated meeting areas, the target market expands from leisure to include business giving the cruise line a much larger client base.
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New technology helps hospitality industry battle the growing payment fraud problem | Na... - 1 views

findarticles.com/...ai_n20525305
shared by Charlie Barrett on 19 Feb 12 - No Cached
    • Charlie Barrett
      Charlie Barrett on 19 Feb 12
       
      A restaurant can be a very dangerous place for the consumer in reguards to Crdeit card skimming. With the turn over and lack of good back groud checks, the sittuation is just right for a thief. Tip bosting, by changing the numbers on a written check is on the rise as well. Technology is working in the favor of both the thieves and the guests. The skimmer for the thieves,and portable POS systems make the necessity for leaving with the consumers credit card no more. Pay at teh table technology is effective, saves time and safer for the guests. The same tech trends apply with some resistance for the older consumers. With that in mind the tradditional payment method should be available.
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Revolutionary new guide for enhancing international hotel accounting | ehotelier.com Ne... - 0 views

ehotelier.com/...item.php hotel technology Software hospitality
shared by liang qian on 08 Feb 12 - No Cached
    • Charlie Barrett
      Charlie Barrett on 08 Feb 12
       
      The hotel industry, according to the study, is not using accounting practices to focus on the market. The accounting is focused on departments making it an internal tool. What the article states is that it should be used as an external tool focusing on the consumers. This process is called customer profitablity analysis. This is certainly an intersting concept. As we are focusing on our end of month P&L at my hotel i think about how we look at the market from a group and transient trends perspective.While we do look departmentally at costs and revenues we also look at the ADR (average daily rate) and try to understand how the market is influncing that. I believe that the artile suguests that the market and consumer information should be the focus.
  • for management accounting to add value to the business decision-making process, the information presented should be perceived to have relevance to the decision maker.
  • o be seen to be relevant, the information should reflect both the decision-maker's responsibilities, together with the nature of the product and/or service to which the information relates.
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  • On the first and most basic level, the study uncovered what each customer's contribution had been to the firm's operating profit and how this information could be used for cost management through activity-based cost analysis, revenue management, and marketing management.
  • Second, the study provided detailed description of how revenues and costs are best assigned to individual customers. It is anticipated that the first attempt described in this research is only the start of a continuous improvement of such allocation methods.
  • Third, the case-study in the hotel provided knowledge about the various factors that determine the value of each individual customer - such as customer profitability.
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Opportunities in today's hotel e-business | ehotelier.com News Archives - 1 views

ehotelier.com/...item.php e-business hospitality
shared by Kai Zhang on 30 Jan 12 - No Cached
  • One of the top strategies for hotel e-business is evolving from selling to engaging the customer
  • Another strategy is engaging the customer through social computing, which Harteveldt calls the fifth generation of electronic distribution
  • The sixth generation for electronic distribution is mobile technology. Mobile phones are becoming ubiquitous in many countries.
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  • "To truly engage digital travelers, hotel e-business must evolve from channel to gateway, from single purpose to all encompassing, and from functional to fulfilling
  • The "pillars of business and commerce are out of alignment today," observes Ball. From the credit crunch to high energy prices to food prices, changes are happening at a faster pace
  • Some of the opportunities center around the five important trends affecting hotel e-business. According to Ball, these trends are: more demanding consumers; more complex distribution channels; changing business models where companies must give more but expect less in return; an emphasis on technology and richer content; and a change in the structure of hotel e-business.
  • Globalization is here to stay as evidenced by changes in demographics and affluence. For instance, Russia is becoming the biggest European market while India, China and other Asian countries are emerging as important markets, too. In all of these regions, there's a huge rise in an affluent middle class who will be interested in travel.
  • Shaping customers expectations is becoming crucial as customers look for an 'experience' rather than just a room. The more compelling the experience for the customer, the more satisfied the customer will be
    • Charlie Barrett
      Charlie Barrett on 30 Jan 12
       
      Trends in hospitality are moving toward an enphasis on technology driven social media. In all areas where hospitality business want to be successfulthey are becoming more interactive with the consumers through social media. The ebusiness is a great tool for marketing and distribution. The use of technology and ebusiness leads to globilazition with distribution. this is the perect aid to marketing in the lobal market. The target market must expand in this changing economy. Guests are now looking toward a total package versus a room. Ebusiness and interaction makes that possible.
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Greening Your POS | Top Stories | | Hospitality Magazine (HT) - 4 views

hospitalitytechnology.edgl.com/...Greening-Your-POS67077
shared by Charlie Barrett on 17 Jan 12 - No Cached
    • Charlie Barrett
      Charlie Barrett on 17 Jan 12
       
      All of the topics we have talked about in this module are present in this artcle. Using less energy to opperate the POS system saves the environment and the costs of doing business. Using less paper means less impact through logging. Using recycled paper also decreases our carbon footprint. Proper disposal of old equipment is a very important topic this week. This can greatly decrease the toxins that are release into the environment. It can also allow for products to be reused in future technologies reducing then need for mining. Each idea in the article amounts to a small portion of a larger plan to consume less and save the environment while still running a successful business. These green ideas are not only helpful to the air, water and soil but are a great way to reduce costs on materials and energy.
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Four Seasons Hotels and Resorts Unveils New Website and Inaugural Luxury Trend Report - 6 views

www.hospitalitynet.org/...4054431.html Four Seasons
shared by Charlie Barrett on 12 Jan 12 - No Cached
    • Charlie Barrett
      Charlie Barrett on 12 Jan 12
       
      This article talks about the inceasing use of technology in all aspects of hotel marketing, interaction and booking. There is a trend moving all business towards social marketing and social media. The Four Seasons has created a new website that caters to the new tech savy travelor. This new site is fully compatible with all tablets and smartphones. It allows the travelor to create a profile giving the guest a more personalized experience by anticipating guest wants and needs. The article also identifies the emergence of "The Luxury Trend Report." This report, generated through online research has identified growing technological trends in the market. Two of these trends are the rise of E-commerce and the increased use of iPads. The article clearly shows that the movement toward better hospitality technology is essencial for a brand to compete in this new age.
  • Personalization – After setting up a profile and indicating personal interests, related content and recommendations from Four Seasons will become available on a guest's next visit and over time, delivering a completely personalized experience.
  • The new Four Seasons website was thoughtfully designed in the same vein, to deliver an immersive and effortless experience tailored to every user.
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  • On the go – Fully optimized for mobile devices and tablets.
  • Access to reviews – Each of the 80-plus property pages feature user generated content direct from Twitter, Facebook and TripAdvisor.
  • The new fourseasons.com offers an immersive and user-friendly experience, combined with rich global content, impactful design and social media integration.
  • Extensive research around digital consumption of luxury consumers, both in the travel sector and across other categories, was conducted for the development of the new website. In addition, Four Seasons held focus groups globally to better understand guest and travel partner needs
  • The inaugural Luxury Trend Report highlights what we have learned about guest expectations in terms of high-tech balanced with high-touch, how they use social media to engage with brands, and other valuable information."
  • Branding moves to the social sphere. Seventy-eight percent of the affluent participate in social networking sites, with more than half using social media to connect with a brand. Four Seasons brings digital media to the forefront of marketing efforts to suit the ways guests communicate.
  • E-commerce is king. The luxury consumer is increasingly going online to research and make purchases. Four Seasons online bookings rose 10 percent from 2010 to 2011. The rise of the iPad. One-third of wealthy consumers own a tablet or e-Reader. Four Seasons revenue generated from the iPad and other tablets has grown 200 percent from 2010 to 2011. This number is predicted to grow significantly in 2012.
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