The travel industry has evolved over the past years. In the article it talks about how travel was limited in years gone by and you had to physically sit in a travel agent office in order to book your vacation. They were the only one who had all the information about travel. Then came the evolution of the travel industry and now everybody can book their vacation online with or without the help of a travel agent.

Emarketing is important to the hotel and travel industry because most transactions and booking are done online. The article gave reasons why emarketing is so important, because it is cost effective. Emarketing is considered the lowest booking channel for hotels. The article talked about the Middle East, especially Dubai that has the highest internet booking sale. Emarketing is they way to go, it is quick, convenient and can be done from anywhere with an internet connection.

Global Distribution System were develop and meant only for the airline reservations. The impact of the GDS on the travel industry is that it increase competition, more flights were available and this reduce cost. With the increase and cost reduction travel agents start to see decrease in their earnings they received from airline sales, so with the GDS they were able to book other services such as hotels and car rentals with airline reservations. With GDS it is much easier and convenient to make a reservation from flight, hotel and car rental because everything is link together.

Marriott hotel launched the second part of their website for their club members. With this new website club members are able to access personal information such as set up their fitness programs and track their own personal fitness goals. With this new development clubs will be able to stay in touch with their members.

The article was talking about how Micros System International is a leading provider in information technology as it relates to Point Of Sale for many hotels. The Hilton hotel have always used this operating system from the early 80's. Micros still continues to provide services for the Hilton group of hotels as they did for many years. They provide Point Of Sale services to over 800 Hilton hotels.

The article talked about the easy access to information found on the internet and how accessible it is to users. Most information posted on the net is unreliable and offers misinformation, because people can post articles to the net. Individuals need to be smart users, when validating information they find on the internet. Validating information takes good fundamental skills and critical thinking. So when validating information one should make sure the source is reliable.

The article was talking about the way we write emails, especially business emails. One should be careful of certain words they use, because what may seem funny or humorous to us may be offensive to the recipient. It is better to proofread our emails if we are not sure or ask somebody else to read it to get their understanding of what you are saying. The article also point out that it is better to send emails as BBC, if you are sending it to more than one recipient, instead of putting all email address in the To field as we normally do. When we use the To field it can also result in spyware-infection and this is how email address are often obtained by scammers. So the article was basically dealing with computer netiquette and how we should operate when sending messages to each other.

This article talks about the important role that the internet plays when it comes to communication within the tourism and travel industry. The internet is the main means by which many tourism business communicate. Travel agencies are able to communicate with hotel and book reservations and offer feedback to their clients. Travel agencies use computer technologies to stay connected to hotels, airlines and other tourism industries which makes it easy to streamline reservations. Mobile communications help to keep customers up to date when they are on the road. Tourism business are using mobile communication more to send text message especially for flight delay or flight change.

In the article Mr. Lassana Tunkara talks about the positive impacts information technology has on the travel agencies, tourism industries and individuals that uses the internet. Everybody is becoming computer literate since it's the number one means of communication through the internet. Information technology has taken over the world. In the past if you want to book a vacation, you would have to find the closest travel agencies to you. You would spend a couple days in the travel agent office looking through brochures. With the advance in information technology, you can do so from the comfort of your home with just your laptop and an internet connection and logging to your desire website. The tourism and travel industry depends a whole lot on the internet as a means of communication, through emails and other forms of communications. With the advance in information technology cost is reduced, the speed at which information is transferred and retrieved has increased. Information technology has transformed the tourism industry, it changes the way the services are delivered and customers' expectations are much higher. With the internet all these industries are able to communicate with each other, such as travel agencies, airline, hotel and car rental companies. Doing reservation is much easier for everyone involve, it can be done anytime and anywhere without having to sit in a travel agencies office going through tons of brochures.